Business
MamaMancini’s Appoints Former Mondelēz Executive Lauren Sella as Inaugural Chief Marketing Officer
Marketing Veteran to Help Spearhead New Marketing Organization, Leveraging 16 Years of Experience Across the Mondelēz Family of Brands EAST RUTHERFORD, NJ,
About this update from Mama's Creations, Inc.
[{"type":"text","content":"Marketing Veteran to Help Spearhead New Marketing Organization, Leveraging 16 Years of Experience Across the Mondelēz Family of Brands EAST RUTHERFORD, NJ, June 01, 2023 (GLOBE NEWSWIRE) -- MamaMancini's Holdings, Inc. (NASDAQ: MMMB), a leading national marketer and manufacturer of fresh Deli prepared foods, today announced the appointment of former Mondelēz International marketing executive Lauren Sella to the newly created role of Chief Marketing Officer. Lauren Sella brings over 16 years of consumer and customer marketing experience and a proven track record of achievement in consumer-packaged goods. She has driven integrated marketing strategies for an array of prominent brands including several Mondelēz International brands as well as General Mills. Prior to joining MamaMancini’s, she was Chief Marketing Officer of Tate’s Bake Shop – a Mondelēz-owned brand – whose famous cookies are distributed nationwide. Sella served over 14 years at Mondelēz International in a variety of roles, including Director of Ritz Crackers, and across various Confectionary brands. Sella holds a Bachelor of Science in Economics and Applied Math from Brown University and an MBA in Marketing & Operations from the Wharton School of the University of Pennsylvania. “I am thrilled to announce the appointment of Lauren Sella as Chief Marketing Officer of MamaMancini’s, representing an incredible first step as we build out a world-class sales and marketing organization to enable the next leg up in our growth trajectory,” said Adam L. Michaels, Chairman and Chief Executive Officer of MamaMancini’s. “In this new role, Lauren will lead the development and implementation of our marketing strategies, brand voice, consumer research and analysis, and marketing communications. In addition, Lauren will spearhead the development and execution of our Mama’s Creations brand portfolio, which launches this coming week at IDDBA, the premier tradeshow in our industry. As we continue to strengthen our existing brands and thoughtfully launch new incremental consumer-driven product innovation, I can personally attest that Lauren is uniquely qualified to pioneer this role given her success in building some of the world's most iconic brands.” Lauren Sella added: “As consumer preferences continue to shift towards ready-to-eat, prepared food options with a focus on cleaner, prot...