Business
Future-Ready Together: CEAT Specialty Partners with Mahindra & Mahindra for OJA Tractor Launch in Australia
CEAT Specialty partners with Mahindra & Mahindra's next-generation OJA tractor range, launched in Australia this September. Mahindra & Mahindra (M&M), the world's largest tractor manufacturer by volume, unveiled its future-ready OJA series in Brisbane with CEAT as its first-source tyre supplier.
About this update from Mahindra & Mahindra Ltd.
[{"type":"list","items":[{"val":[{"type":"text","content":"CEAT Specialty chosen as the preferred OEM tyre partner for Mahindra's future-ready OJA tractor range in Australia.","length":119,"tagName":"p"}]},{"val":[{"type":"text","content":"Range includes tyres for agricultural, industrial and turf applications for the compact and sub compact tractors (20-25 hp range)","length":129,"tagName":"p"}]}],"tagName":"ul","bulletedList":true,"length":248,"olType":false},{"type":"text","content":"BRISBANE, Australia, Oct. 17, 2025 /PRNewswire/ -- CEAT Specialty partners with Mahindra & Mahindra's next-generation OJA tractor range, launched in Australia this September. Mahindra & Mahindra (M&M), the world's largest tractor manufacturer by volume, unveiled its future-ready OJA series in Brisbane with CEAT as its first-source tyre supplier.","length":367,"tagName":"p"},{"type":"image","alt":"CEAT Specialty Logo","displaySize":"","headline":null,"caption":"CEAT Specialty Logo","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":242,"url":"https://media.zenfs.com/en/prnewswire.com/a36797767543f75b25567a175cb93efa"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/iYAp07Ccpu6PuWaboi10Pw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQyNztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/a36797767543f75b25567a175cb93efa","width":400,"height":242}}},{"type":"text","content":"Ahead of the launch, CEAT supplied desired quantities to Mahindra Australia in August 2025. With in-house rim assembly capability at CEAT's Ambernath facility, the company ensured complete, ready-to-fit solutions for Mahindra's OJA tractors. The supply covers Farm/Industrial as well as Turf applications, supporting tractors equipped with loaders, backhoes and mowers designed for hobby farming.","length":404,"tagName":"p"},{"type":"text","content":"CEAT Specialty, already an established brand in the Australian market, has developed tyres precisely engineered to meet the unique demands and challenging terrains of the region. Leveraging its deep understanding of local requirements, CEAT's engineers worked closely with the M&M team to deliver a meticulously designed range of products tailored for Australian customers.","length":381,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"FARMAX – built for superior traction a...