Business
Mediaocean and Magnite Strike Exclusive Partnership to Automate Media Planning, Execution, and Reconciliation in Streaming TV
Buyers using Mediaocean’s Prisma Platform will have turnkey access to CTV and OLV supply via Magnite’s ClearLine solution NEW YORK, March 14, 2024 (GLOBE
About this update from Magnite, Inc.
[{"type":"text","content":"Buyers using Mediaocean’s Prisma Platform will have turnkey access to CTV and OLV supply via Magnite’s ClearLine solution\nNEW YORK, March 14, 2024 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and Mediaocean, the mission-critical platform for omnichannel advertising, today announced an exclusive partnership to bring deeper automation and greater supply path efficiency to Mediaocean's Prisma buyers for connected TV (CTV) and online video (OLV). This partnership enables Prisma users to activate streaming campaigns directly with premium video sellers through Magnite’s ClearLine solution. The partnership builds on the 2023 deal to bring Magnite’s streaming inventory into Mediaocean’s ad infrastructure for local TV buyers. ClearLine provides brands and agencies with direct access to premium video inventory on Magnite’s platforms. Magnite’s supply footprint spans 90+ million CTV households in the US, accounting for over 90% of ad-supported CTV viewers in the country. As a result of this integration, Mediaocean buyers will be able to purchase CTV and OLV inventory directly through Magnite from media owners, including A&E Networks, AMC Networks, DIRECTV Advertising, DISH Media, Disney Advertising, FOX Digital, LG Ad Solutions, VIZIO, and Warner Bros. Discovery. “By integrating Magnite’s ClearLine solution into Prisma, we’re creating the most streamlined and automated process to buy streaming inventory directly from sellers,” said Ramsey McGrory, Chief Development Officer at Mediaocean. “We are supporting our agencies’ and brands’ priorities to drive more ad budgets to high-value, working media. As CTV ad spend grows to $30 billion in the US this year, we’re excited to partner with Magnite. We’re combining the value of direct investment with programmatic integrations to enable buyers to access the highest quality streaming TV and video inventory from sellers.” \"Our partnership with Mediaocean is another innovative step forward to meet the needs of the industry, while also respecting the well-established processes developed over decades in television advertising,” said Sean Buckley, Chief Revenue Officer at Magnite. “This integration is a win-win, providing TV buyers with the cost-effective automation they desire, and media owners with full control over their direct connections with t...