Business
Magnite Unveils New AI-Powered Intelligent Assistance and Agentic Execution Capabilities, Empowering Media Owners and Buyers
Activations with Disney Advertising, Spectrum Reach, Kepler, and MiQ demonstrate how AI tools are delivering greater efficiency across the ecosystemNEW YORK, April 27, 2026 (GLOBE NEWSWIRE) -- Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced a major expansion of AI capabilities to enhance human decision-making for both media owners and buyers. As complexity grows across premium CTV and other media environments, Magnite’s AI features help teams act on
About this update from Magnite, Inc.
[{"type":"text","content":"Activations with Disney Advertising, Spectrum Reach, Kepler, and MiQ demonstrate how AI tools are delivering greater efficiency across the ecosystem","length":148,"tagName":"p"},{"type":"text","content":"NEW YORK, April 27, 2026 (GLOBE NEWSWIRE) -- Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced a major expansion of AI capabilities to enhance human decision-making for both media owners and buyers. As complexity grows across premium CTV and other media environments, Magnite’s AI features help teams act on real-time signals and operate more efficiently.","length":399,"tagName":"p"},{"type":"text","content":"Magnite is advancing the ad mediation technology within its SpringServe video platform to provide media owners with a more centralized view of monetization and greater control over how demand is activated and optimized. New AI-supported mediation features being added include anomaly detection to identify shifts in auction performance, demand path optimization to improve efficiency, and dynamic pricing tools that adjust to changing market conditions.","length":453,"tagName":"p"},{"type":"text","content":"In parallel, Magnite is advancing agentic AI-driven tools, including a new buyer agent, to help the industry streamline activation, optimization and performance management. Kepler and MiQ are launching tests using the Magnite buyer agent, with access to inventory from Disney Advertising. Building on its efforts to bring seller agent-driven workflows to market, Magnite is also working with Publicis Media Exchange (PMX) to drive innovation on behalf of marketers.","length":465,"tagName":"p"},{"type":"text","content":"“At Disney Advertising, we’re always looking for ways to remove friction and make it easier to transact,” said Jamie Power, SVP of Addressable Sales, Disney Advertising. “This work with Kepler, Magnite and MiQ is squarely focused on workflow automation – using agent-driven technology to streamline how buyers and sellers operate. It’s an important step toward a more efficient, automation-first marketplace, where execution is faster, simpler, and more connected.”","length":465,"tagName":"p"},{"type":"text","content":"“As programmatic workflows become more complex, there’s a growing opportunity to use AI to simplify execution,” said Jake Hohlfelder, Director, Head of Programm...