Magnite Announces Next Generation CTV and OTT Monetization Platform: Magnite Streaming

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[{"type":"text","content":"Provides media owners with industry-leading supply optimization tools to drive value for their video inventory spanning live and on-demand streaming television\nNEW YORK, Feb. 07, 2023 (GLOBE NEWSWIRE) -- Magnite (NASDAQ:MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced Magnite Streaming, a singular supply-side platform that merges leading technology from the Magnite CTV and SpotX platforms. Magnite Streaming empowers media owners to maximize the value of their assets holistically across live and VOD inventory, CTV and OTT environments, and addressable linear, while gaining insights to more efficiently and effectively drive their businesses. Magnite’s CTV and OTT clients include AMC Networks, DISH Media, Disney Advertising, FOX Corporation, FuboTV, LG Ads Solutions, VIZIO, and Warner Bros. Discovery, among others. Magnite Streaming also provides advertisers with unparalleled access to CTV and OTT inventory, audience targeting capabilities and real-time reporting. The debut of Magnite Streaming coincides with the release of Magnite’s proprietary research study, “Streaming Continues To Surge: An In-Depth Look at How Ads Are Powering Streaming Growth.1” According to the research, streaming TV is the most watched form of TV. 81% of respondents said they watched streaming TV, compared to 48% and 30% who reported watching paid traditional TV and broadcast TV, respectively. The study also uncovered respondents are looking to lower their paid streaming subscriptions in favor of free or reduced-cost ad-supported streaming and 86% of streaming TV viewers reported watching some form of ad-supported content. Sean Buckley, Chief Revenue Officer of Magnite, remarked “Consumers are embracing streaming as their preferred way of watching TV and increasingly adopting ad-supported services to gain access to more premium entertainment without straining their budgets. Media owners are eager to meet this demand and the challenge many face is how to integrate and manage high quality ad experiences across their diverse content portfolios. Magnite Streaming addresses these concerns by bringing together the leading technology and tools that a media owner needs at every stage of the advertising process in one unified platform.” Magnite Streaming unites sophisticated end-to-end features within one platform i...

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