Business
Introducing Magnite Access, An Omnichannel Audience, Data and Identity Suite
Empowering the Display & Streaming Ecosystem as Identity Shifts Toward the Sell Side The Magnite Access Suite Includes: - Magnite DMP for 1st party audience
About this update from Magnite, Inc.
[{"type":"text","content":"Empowering the Display & Streaming Ecosystem as Identity Shifts Toward the Sell Side\nThe Magnite Access Suite Includes: - Magnite DMP for 1st party audience and contextual segmentation- Magnite Storefront for buying, selling and activating 1st & 3rd party audience data from Magnite Match, Magnite DMP, and our extensive DMP Integrations- Magnite Match to match and share encrypted personal data- Magnite Audiences to drive new revenue for publishers NEW YORK, June 15, 2023 (GLOBE NEWSWIRE) -- Magnite, the world’s largest independent sell-side advertising company, today introduced Magnite Access, a suite of omnichannel audience products that make it easier for display, online video, and streaming media owners–and their advertising partners–to maximize the value of their data assets. As the center of gravity for audience and identity shifts closer to the sell side, Magnite Access empowers publishers to manage, create, and transact audience segments in a variety of ways. The Magnite Access Suite includes: Magnite DMP: enables sellers to seamlessly create, segment and synchronize audiences to platforms of their choice. Magnite DMP helps publishers build audiences and understand the size and scale of segments for commercialization.Magnite Storefront: enables the activation of buyer and seller first-party data on the sell side and facilitates the buying and selling of third-party data–from discovery to activation–across all of Magnite’s platforms.Magnite Match: a cloud-based solution that allows sellers and buyers to establish a match between data sets while keeping user identity blind to all parties, including Magnite itself.Magnite Audiences: cross-publisher segments that Magnite packages to make it easier and more efficient for buyers to reach high value audiences at scale. This generates a potential new revenue stream for publishers with no additional operational overhead. Magnite DMP is available today for clients using DV+, the company’s platform for display, OLV, and audio. Magnite Audiences, also for DV+, and Magnite Match and Storefront, for Magnite Streaming, are in beta and on track to reach wider availability before the end of 2023. “The industry is undergoing a major shift as audience and identity frameworks migrate closer to the sell-side,” said Adam Soroca, Chief Product Officer at Magnite. \"This presents an opportunity ...