Lifestyle
THE MSG FAMILY OF COMPANIES ANNOUNCE INTEGRATED MARKETING PARTNERSHIP WITH LIQUID DEATH
Madison Square Garden Entertainment Corp. (NYSE: MSGE) ("MSG Entertainment"), Madison Square Garden Sports Corp. (NYSE: MSGS) ("MSG Sports") and Sphere Entertainment Co. (NYSE: SPHR) (together, the "MSG Family of Companies") announced today a partnership with Liquid Death, naming the beverage company an Official Partner across the MSG Family of Companies.
About this update from Madison Square Garden Sports Corp.
[{"type":"text","content":"Multi-Year Deal Showcases the Beverage Brand Across MSG Family of Companies' Premier Sports and Entertainment Assets Including New York's Madison Square Garden, The New York Rangers, Sphere and More","length":216,"tagName":"p","attribs":{}},{"type":"text","content":"NEW YORK, April 1, 2025 /PRNewswire/ -- Madison Square Garden Entertainment Corp. (NYSE: MSGE) ("MSG Entertainment"), Madison Square Garden Sports Corp. (NYSE: MSGS) ("MSG Sports") and Sphere Entertainment Co. (NYSE: SPHR) (together, the "MSG Family of Companies") announced today a partnership with Liquid Death, naming the beverage company an Official Partner across the MSG Family of Companies.","length":432,"tagName":"p"},{"type":"image","alt":"MSG-Liquid Death logo","displaySize":"","headline":null,"caption":"MSG-Liquid Death logo","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":29,"url":"https://media.zenfs.com/en/prnewswire.com/d0c59706a8767f8a8dd2617a21474fce"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/OpMcF.hk58KtE0kP5SYcAQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTUxO2NmPXdlYnA-/https://media.zenfs.com/en/prnewswire.com/d0c59706a8767f8a8dd2617a21474fce","width":400,"height":29}},"href":"https://mma.prnewswire.com/media/2654275/MSG_Liquid_Death_logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Liquid Death, one of fastest growing non-alcoholic brands, will have significant brand presence as an Official Sparkling Water Partner across the MSG Family of Companies' portfolio of premier sports and entertainment assets, including New York's Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall, and the Beacon Theatre; Sphere in Las Vegas; the New York Rangers; and the Christmas Spectacular Starring the Radio City Rockettes. The brand will also be The Official Iced Tea Partner of the Theater at MSG, Radio City, the Beacon Theatre, the Christmas Spectacular, and Sphere. As part of this partnership, Liquid Death's sparkling water and iced tea products will be available at select concession stands across the Companies' venues.","length":787,"tagName":"p"},{"type":"text","content":""Liquid Death is a disruptor and innovator," said Jamaal Lesane, Chief Operating Officer, MSG Sports. "We look f...