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SUMMER GIVING: MACY'S, READING IS FUNDAMENTAL (RIF), AND THE NATIONAL ALLIANCE ON MENTAL ILLNESS (NAMI) RAISE FUNDS TO SUPPORT CHILDREN'S LITERACY AND MENTAL HEALTH
Macy's summer giving campaign once again inspired customers nationwide to round up at the register and donate online in support of youth literacy and wellbeing. The campaign is part of Macy's, Inc.'s social commitment, Mission Every One, and this year, Macy's once again partnered with Reading Is Fundamental (RIF), the nation's leading children's literacy nonprofit, and the National Alliance on Mental Illness (NAMI), the nation's largest grassroots mental health organization, raising more than $2
About this update from Macy's Inc
[{"type":"text","content":"Campaign highlights the power of community giving and honors educators and leaders supporting youth nationwide ","length":110,"tagName":"p","attribs":{}},{"type":"text","content":"NEW YORK and WASHINGTON, Oct. 7, 2025 /PRNewswire/ -- Macy's summer giving campaign once again inspired customers nationwide to round up at the register and donate online in support of youth literacy and wellbeing. The campaign is part of Macy's, Inc.'s social commitment, Mission Every One, and this year, Macy's once again partnered with Reading Is Fundamental (RIF), the nation's leading children's literacy nonprofit, and the National Alliance on Mental Illness (NAMI), the nation's largest grassroots mental health organization, raising more than $2 million through an in-store and online campaign.","length":631,"tagName":"p"},{"type":"image","alt":"RIF and Macy's","displaySize":"","headline":null,"caption":"RIF and Macy's","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":109,"url":"https://media.zenfs.com/en/prnewswire.com/3f11272ae363ce6b6c82e0a67de0743d"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/TTngItq9oOxkLv6KkoIxRw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTE5MjtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/3f11272ae363ce6b6c82e0a67de0743d","width":400,"height":109}},"href":"https://mma.prnewswire.com/media/2788696/Macy_RIF_logo_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Funds raised will be split between the two organizations, advancing both literacy and mental health initiatives—two pillars essential to children's success in and out of the classroom. Proceeds directed to RIF will expand book choice and access for children in under-resourced communities nationwide, with a continued focus on social and emotional learning (SEL) through free resources, curated book collections and RIF's annual Rally to Read 100 reading engagement initiative. Proceeds directed to NAMI will expand mental health education, resources and youth-focused programming to help young people and their families navigate mental health challenges and build brighter futures.","length":695,"tagName":"p"},{"type":"text","content":"As part of this year's campaign, Macy's also launched the Advocate for Youth Awards, hosted at select stores nationwide in partn...