Business
Macy’s Launches "Celebrations Start at Macy’s," a Year-Long Immersive Platform Bringing Life’s Moments to the Center of Culture
NEW YORK, February 27, 2026--Today, Macy’s unveils "Celebrations Start at Macy’s," a year-long platform designed to put Macy’s at the center of customers’ important moments. From everyday celebrations to once-in-a-lifetime milestones, Macy’s inspires customers at every step of their journey. "Celebrations Start at Macy’s" will come to life throughout the year for customers through immersive experiences and national celebrations including prom, Mother's Day, Father’s Day, the 50th Macy’s 4th of J
About this update from Macy's Inc
[{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":480,"height":270,"url":"https://media.zenfs.com/en/business-wire.com/6182e7486184a4b10e99c13d2c2069ba"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/AvYzvcjLDUNa8hV9NDuDfA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MDtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/6182e7486184a4b10e99c13d2c2069ba","width":480,"height":270}},"lazy":false},{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":480,"height":211,"url":"https://media.zenfs.com/en/business-wire.com/97e2770ebe98f4920cbaaf5a0bfd12bf"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/3ytETMi3JgflUhKOUPlBzg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTQyMjtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/97e2770ebe98f4920cbaaf5a0bfd12bf","width":480,"height":211}}},{"type":"text","content":""Celebrations Start at Macy’s" unites iconic traditions and everyday moments all year long, featuring exciting in-store events, immersive experiences and opportunities for everyone to be a part of the 100th Macy’s Thanksgiving Day Parade®","length":248,"tagName":"p","attribs":{}},{"type":"text","content":""Celebrations Start at Macy’s" kicks-off on Saturday, March 7 with prom events nationwide","length":99,"tagName":"p","attribs":{}},{"type":"text","content":"NEW YORK, February 27, 2026--(BUSINESS WIRE)--Today, Macy’s unveils "Celebrations Start at Macy’s," a year-long platform designed to put Macy’s at the center of customers’ important moments. From everyday celebrations to once-in-a-lifetime milestones, Macy’s inspires customers at every step of their journey. "Celebrations Start at Macy’s" will come to life throughout the year for customers through immersive experiences and national celebrations including prom, Mother's Day, Father’s Day, the 50th Macy’s 4th of July Fireworks®, fall fashion, 100th Macy’s Thanksgiving Day Parade® and more.","length":618,"tagName":"p"},{"type":"text","content":"Rooted in Macy’s enduring legacy and energized by anniversaries of its most iconic events, "Celebrations Start at Macy’s" will create dynamic storytelling, engaging in-store events and brand-led experien...