Business
LUYUAN Group Upgrades International Brand Strategy to Advance Active Mobility Solutions for All Scenarios
LUYUAN Group (02451.HK), a leading name in the two-wheeler industry, has announced a comprehensive upgrade to its brand strategy, focusing on user orientation and technological innovation. By 2025, the company plans to further expand its brands, LUYUAN and LYVA, into international markets, especially in Southeast Asia, South Asia, and Latin America. The strategic move also includes smart design and eco-friendly concepts to penetrate the electric bicycle markets in Europe and North America, fulfi
About this update from Luyuan Group Holding (cayman) Limited
[{"type":"text","content":"HONG KONG, June 26, 2025 /PRNewswire/ -- LUYUAN Group (02451.HK), a leading name in the two-wheeler industry, has announced a comprehensive upgrade to its brand strategy, focusing on user orientation and technological innovation. By 2025, the company plans to further expand its brands, LUYUAN and LYVA, into international markets, especially in Southeast Asia, South Asia, and Latin America. The strategic move also includes smart design and eco-friendly concepts to penetrate the electric bicycle markets in Europe and North America, fulfilling the mission of delivering high-quality manufacturing and innovation worldwide.","length":630,"tagName":"p"},{"type":"image","alt":"The brand value of LUYUAN exceeded 11 billion RMB. (PRNewsfoto/LUYUAN GROUP)","displaySize":"","headline":null,"caption":"The brand value of LUYUAN exceeded 11 billion RMB. (PRNewsfoto/LUYUAN GROUP)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":169,"url":"https://media.zenfs.com/en/prnewswire.com/8bf531f62d7700a34dca31c2adc34340"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/EvM343v0FY5ivtIKeM_ggQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTI5ODtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/8bf531f62d7700a34dca31c2adc34340","width":400,"height":169}},"href":"https://mma.prnewswire.com/media/2720057/luyuan_brand.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"With 28 years of experience in the two-wheeler sector, LUYUAN's products are now available in over 80 countries and regions, achieving comprehensive application across various scenarios. This strategic upgrade introduces the new "Active Mobility Solutions for All Scenarios," reflecting LUYUAN's deep understanding of modern users' growing demand for smart and convenient products, rather than just expanding product lines. Through an integrated product portfolio and ecosystem service system, LUYUAN aims to provide users with a holistic and multi-dimensional mobility experience.","length":603,"tagName":"p"},{"type":"text","content":"LUYUAN and LYVA Brands","length":22,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"LUYUAN: Positioned as an everyday mobility partner, LUYUAN features advanced technologies such as a liquid-cooled power system, a battery digital care system, and an intelligent connecti...