Business
Lulus Opens Doors to First Retail Store in the Heart of Melrose Avenue
Brand expands footprint, bringing its must-have styles to life in all new retail concept in Los Angeles LOS ANGELES--(BUSINESS WIRE)-- Lulu's Fashion Lounge
About this update from Lulu's Fashion Lounge Holdings, Inc.
[{"type":"text","content":"\nBrand expands footprint, bringing its must-have styles to life in all new retail concept in Los Angeles\n\n\n LOS ANGELES--(BUSINESS WIRE)--\nLulu's Fashion Lounge Holdings, Inc. (“Lulus” or the “Company”) (Nasdaq: LVLU), the attainable luxury brand for women, today announced the opening of its new retail location in Los Angeles, California, marking a significant milestone in the brand’s 25+ year journey. Located on a heavily trafficked strip of Melrose Avenue, the brand’s new 6,000 square foot location is meticulously designed to represent the Lulus experience and capture the essence of the Lulus brand.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20231130647870/en/Lulus on Melrose (Los Angeles, CA) (Photo: Business Wire)\nDesigned to tell a story, each floor delivers an elevated shopping experience, where new discoveries are made at every step. The new storefront features a highly curated selection of Lulus’ must-have separates, dresses, accessories and going out looks. The store selection will be refreshed weekly, giving in-store shoppers a first look at what’s new at Lulus. The launch of the Melrose store location is a follow up to the success of the previous pop-up experience in Los Angeles, which has emerged as a business hub for the brand.\n\n\n“As a brand that prides itself on listening to our customers to bring them what they want, now is the perfect time in our business trajectory to bring the Lulus digital experience to life,” said Crystal Landsem, CEO of Lulus. “Shoppers want to touch and feel and immerse themselves in brands and our new storefront delivers this in spades. Everything from the details of the location, to the craftsmanship and quality of our offerings, to price points that embody attainable luxury, Lulus’ new store is destined to become the location that Millennial and Gen Z customers feel really gets them and can’t wait to visit again and again.”\n\n\nWith Love, from Los Angeles\n\n\nSet against a backdrop of LA’s eclectic fashion hub, the store features dramatic, curved display fixtures, layered textures, mosaic patterns and pops of neon and brushed silver. The store’s aesthetic elicits a social environment, with several Instagrammable vignettes unique to Lulus. The exterior of the store offers additional backdrops for social conversa...