Business
Lulus Expands Footwear Offering By Welcoming Vans Into All-New “Lulus Loves” Capsule
On the heels of partnerships with Levi’s® and Boys Lie, Lulus continues momentum by introducing new curated collections of coveted brands to customers in
About this update from Lulu's Fashion Lounge Holdings, Inc.
[{"type":"text","content":"On the heels of partnerships with Levi’s® and Boys Lie, Lulus continues momentum by introducing new curated collections of coveted brands to customers in latest Lulus Loves capsule CHICO, Calif., June 25, 2024 (GLOBE NEWSWIRE) -- Lulu's Fashion Lounge Holdings, Inc. (“Lulus” or the “Company”) (Nasdaq: LVLU), the attainable luxury brand for women, today announced it has partnered with Vans®, a VF Corporation (NYSE: VFC) brand, to introduce an all new capsule collection of classic Vans styles to customers nationwide. Featuring Vans’ legacy of creative exploration and self-discovery across action sports, music, art, and design, the new Lulus Loves: Vans capsule not only marks Vans’ official debut to Lulus shoppers, but also showcases the multitude of ways Lulus products can be paired with Vans classic footwear in all of life’s moments. Customers can shop the Lulus Loves: Vans capsule at Lulus starting today. “At Lulus, we are always looking for inventive ways to energize our customers and our Lulus Loves: Vans capsule is nothing short of that,” said Laura Deady, Chief Merchandising Officer, Lulus. “With this exciting new partnership, we’re showing our customers how easy it is to incorporate Vans essential styles into any of their summer plans - day or night. Being fashionable doesn’t have to mean sacrificing comfort, and we’re so thrilled to enhance the Lulus shopping experience with Vans in this way.” The addition of Vans to its repertoire expands Lulus’ footwear offerings, providing shoppers with an even wider selection of iconic and fashion-forward options. For everything from al fresco lunches to summer soirees to outdoor concerts or in-office days, the Lulus Loves: Vans capsule will make Vans' signature styles, including its classic Old Skool sneakers, versatile Slip-Ons, and more, available to Lulus shoppers to complement their summer dressing needs. Lulus Loves Lulus Loves capsules bring together compelling brands that intersect with Lulus’ core customers, providing them with more options to enhance their shopping experience and make Lulus their go-to shopping destination for all occasions. Additional brands featured in the series include Levi’s® and Boys Lie, with additional brands to be announced later. For more information on Lulus and its new Lulus Loves: Vans capsule, please visit: www.lulus.com. About LulusHeadquartere...