Press release
lululemon’s First-of-its-Kind Women’s Ultramarathon, FURTHER, Begins March 6 to Better Understand Human Performance and Challenge World Records
Head-to-toe athlete kits, including a special edition beyondfeel running shoe launching today, feature women-first innovations shaped by athletes and
About this update from Lululemon Athletica Inc.
[{"type":"text","content":"\nHead-to-toe athlete kits, including a special edition beyondfeel running shoe launching today, feature women-first innovations shaped by athletes and research insights\n\n\n VANCOUVER, British Columbia--(BUSINESS WIRE)--\nlululemon (NASDAQ:LULU), as part of its FURTHER initiative aimed at showcasing just how far women can go with support and access to resources and product innovations typically reserved for men, today unveiled new products developed with and for the female athletes competing in the brand’s first-ever women’s ultramarathon.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240305929624/en/lululemon FURTHER Athletes Group Portrait (Photo: Business Wire)\nProducts designed for the six-day ultramarathon, which begins March 6 just ahead of International Women’s Day, were co-created with 10 female athletes from the brand’s global ambassador collective to ensure their unique needs would be addressed on the course.\n\n\nThe 36 new innovations consider situational and always-on functions needed for a multi-day race, all shaped by athlete insights and backed by research. Several products also include features to help the runners stay cool and store items they need during the race. A special edition colourway of beyondfeel, the brand’s latest running shoe and a featured piece of the FURTHER athlete kits, will launch online for guests globally starting today, March 5, in markets with lululemon footwear.\n\n\n“Women have historically been overlooked and underserved in athletics, and as a brand committed to helping all people feel their best, we have a responsibility to create more equity for our communities by investing to close this gap,” said Nikki Neuburger, Chief Brand Officer, lululemon. “When supported with innovation and resources, we are confident women will continue to redefine the limits of what’s possible. This is the motivation and purpose behind our FURTHER initiative.”\n\n\nThe design collaboration with female athletes underscores the brand’s continued commitment to supporting women with research, innovations, and resources they’ve long been denied, to help them unlock greater possibilities. The 10 athletes taking part in FURTHER inspire the communities they represent, have a unique running story, and expressed the desire to pursue a bold goal. The...