Press release
lululemon Expands International Presence with First Store Opening in Italy
Brand to enter new market with a store in Milan’s iconic shopping district VANCOUVER, British Columbia--(BUSINESS WIRE)-- lululemon (NASDAQ:LULU) continues
About this update from Lululemon Athletica Inc.
[{"type":"text","content":"\nBrand to enter new market with a store in Milan’s iconic shopping district\n\n\n VANCOUVER, British Columbia--(BUSINESS WIRE)--\nlululemon (NASDAQ:LULU) continues to grow its international footprint with the upcoming launch of its first store in Italy, which will be opening in the heart of Milan’s iconic shopping district on Saturday, July 19, 2025. Located at Vittorio Emanuele II 24/28, the new store will introduce lululemon’s innovative athletic apparel and accessories to the Italian market, furthering the brand’s vision to unlock greater possibility and wellbeing for all.\n\n\nThe Milan store’s full concept will span approximately 5,700 square feet across two floors, offering a thoughtfully curated environment for guests with distinct spaces dedicated to lululemon’s signature technical innovations. The two floors will showcase the brand’s men’s and women’s collections – all designed through the lens of high-performance, high-style to support a wide range of activities including yoga, running, training, tennis, and golf.\n\n\nPaying homage to Italy’s rich design heritage, the store is expected to feature a locally inspired architectural concept that blends traditional craftsmanship with contemporary materials. A standout feature of the new store is anticipated to be the lululemon Glide sculptural façade – a striking visual expression of movement and form. The custom 3-D printed installation is set to draw inspiration from lululemon’s iconic Define Jacket pattern, and its flowing geometry is designed to expand and move across the storefront, emulating the properties of fabric on an architectural scale.\n\n\nIn line with lululemon’s omni-channel vision, the Milan store aims to offer a fully integrated guest experience. Guests can enjoy seamless access to the brand’s full range via the Endless Aisle BBR (Back Back Room) solution, which is designed to help ensure availability of product beyond what is stocked in-store.\n\n\nInternational visitors will benefit from Global Blue Tax-Free Shopping, further enhancing the guest experience in one of Europe’s most popular tourist destinations.\n\n\nStrategic Growth Across EMEA\n\n\nThe Milan store opening marks a significant step in lululemon’s international expansion. The brand already operates stores in key markets including the UK, Ireland, Germany, France, Spain, the Netherlands, No...