Press release
lululemon Backs The Trevor Project and the National Alliance on Mental Illness (NAMI) to Support Suicide Prevention Efforts Among LGBTQ Youth During Pride Month
Ahead of the national rollout of the 988 suicide prevention crisis line in July, the organizations are raising awareness of the importance of expanding
About this update from Lululemon Athletica Inc.
[{"type":"text","content":"Ahead of the national rollout of the 988 suicide prevention crisis line in July, the organizations are raising awareness of the importance of expanding resources to LGBTQ young people in crisis on a national and global level\nNEW YORK, June 6, 2022 /PRNewswire/ -- The Trevor Project, the world's largest suicide prevention and mental health organization for lesbian, gay, bisexual, transgender, queer and questioning (LGBTQ) young people; the National Alliance on Mental Illness (NAMI) the nation's largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness; and lululemon athletica inc., the technical athletic apparel and footwear company, today announced its expansion of its multi-year collaboration and support to bring awareness to the unique mental health challenges faced by LGBTQ youth, and to help end LGBTQ youth suicide.\nSuicide is the second leading cause of death for people ages 10-34, while 1 in 6 U.S. youth ages 6-17 experience a mental health condition each year, and LGBTQ youth are more than four times more likely to attempt suicide than their peers. This Pride season, lululemon is working with The Trevor Project and NAMI to shine a light on the mental health disparities faced by LGBTQ youth and support life-saving crisis intervention services. Both of these leading mental health organizations have worked closely with the federal government ahead of the July 16th launch of 988, and advocated for the new three-digit dialing code for the National Suicide Prevention Lifeline to include specialized resources for marginalized communities, including LGBTQ youth.\n\"We're living through a mental health crisis that is unrivaled in modern times,\" said Jessica Edwards, Chief Development Officer at NAMI. \"Our young people have been disproportionately affected, and the impact on LGBTQ youth has been even worse. This Pride Month, as we prepare to roll out 988, we're especially proud of this partnership and thankful for Lululemon's support in our efforts to help young people — especially the most vulnerable — get the best possible mental health care, as early as possible. LGBT youth need to know during these difficult times, when hatred and bigotry rear their ugly heads, that they are not alone.\"\n\"At lululemon, our purpose is to elevate human potential...