Press release
lululemon Announces New FURTHER Initiative, a First-of-its-Kind Ultramarathon for Women
The brand aims to showcase how female athletes run further in partnership with Canadian Sports Institute Pacific blissfeel trail, lululemon’s first
About this update from Lululemon Athletica Inc.
[{"type":"text","content":"\nThe brand aims to showcase how female athletes run further in partnership with Canadian Sports Institute Pacific\n\n\nblissfeel trail, lululemon’s first road-to-trail women’s running shoe, launches globally today\n\n\n VANCOUVER, British Columbia--(BUSINESS WIRE)--\nAt a gathering at its headquarters in Vancouver, lululemon (NASDAQ:LULU) today announced a new initiative – FURTHER – that celebrates human possibility and demonstrates how far women can go when they’re supported with resources and product innovations typically reserved for men. The initiative will culminate in a multi-day ultramarathon that begins on International Women’s Day, March 8, 2024.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230523005888/en/Today in Vancouver, lululemon announces the FURTHER initiative and ultramarathon starting on March 8, 2024, International Women’s Day. (Photo: Business Wire)\nThe six-day FURTHER ultramarathon is expected to include 10 women from the brand’s global ambassador collective, spanning APAC, China, and North America, including five new Ambassadors: Camille Herron, Devon Yanko, Leah Yingling, Stefanie Flippin, and Montana Farrah-Seaton. Each will run the furthest distance of their careers with the opportunity to set world records. The feat will take place on a certified looped course with the location to be announced.\n\n\nFURTHER will also include a holistic scientific research program addressing the existing sex and gender data gap on endurance performance, new women-first product innovations, community activations, and a giveback component to support young women.\n\n\n“Women are historically underserved when it comes to opportunities to compete, research devoted to the pursuit of their goals, and product innovations built with them in mind, yet they continue to push the boundaries of human possibility in sport regardless of the inequities they face,” said Nikki Neuburger, Chief Brand Officer, lululemon. “FURTHER is grounded in our purpose at lululemon to unlock greater possibility and wellbeing for all, and we see it as an opportunity to better serve women, solving for their specific unmet needs. With FURTHER, we aim to inspire belief in what is possible for women when they’re supported with resources typically reserved for men.”\n\n\nResearch into Unmet ...