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Introducing Sapphire: The Pinnacle of Electric Performance

Introducing the Sapphire brand from Lucid, with the Lucid Air Sapphire, the world's first luxury electric super-sports sedan Lucid Air Sapphire features three

articleLucid Group, Inc.August 19, 20225/company/lucid-group-inc/news/introducing-sapphire-the-pinnacle-of-electric-performance-2022-08-19
Introducing Sapphire: The Pinnacle of Electric Performance

About this update from Lucid Group, Inc.

[{"type":"text","content":"Introducing the Sapphire brand from Lucid, with the Lucid Air Sapphire, the world's first luxury electric super-sports sedan \nLucid Air Sapphire features three motors, carbon-ceramic brakes, aerodynamic package, new sport seats, and track-tuned suspension for a sublime driver-focused sporting experienceSub-two seconds 0-60 mph, sub-four seconds 0-100 mph, sub-nine seconds quarter mile, and top speed exceeding 200 mph Production begins in first half of 2023NEWARK, Calif., Aug. 19, 2022 /PRNewswire/ -- Lucid Group, Inc. (NASDAQ: LCID), setting new standards with the longest-range, fastest-charging electric car on the market with the award-winning Lucid Air, today introduced Sapphire, Lucid's new ultra-high-performance brand, led by the new Lucid Air Sapphire – the world's first fully electric luxury super-sports sedan.\n\n \n \n \n \n \n \n\n \n\"Last year, Lucid rocked the world with the launch of Lucid Air, a fusion of unsurpassed range, efficiency, superior driving dynamics, and interior space, uniquely enabled by our in-house technology.\" said Peter Rawlinson, CEO and CTO, Lucid Group. \"Today, with the introduction of the Sapphire line, we take the next logical step of advancement. Lucid Air Sapphire, being the very first Lucid product to bear the Sapphire name, builds upon our technical prowess to take electric high-performance on to next level. Sapphire represents the pinnacle of electric performance; finally achieving the performance that I've so long searched for. After painstaking development work, I am able to confirm Lucid Air Sapphire has achieved a satisfactory performance, and I trust the most discerning drivers will agree.\"\n\"Sapphire is the embodiment of what ultra-high-performance luxury means to Lucid,\" said Derek Jenkins, SVP of Brand and Design, Lucid Group. \"Sapphire is among the most valued gemstones, prized for their brilliance, color, and hardness. Imperial Blue has long been the de facto national color for American motorsports teams engaged in international competitions. As Lucid's dedicated ultra-high-performance brand, Sapphire references this history while setting new standards for innovation and technology.\"\nLucid Air Sapphire: The World's First Luxury Electric Super SedanAt the heart of Lucid Air Sapphire lies a three-motor powertrain – the first from Lucid – featuring a new twin motor rear-d...

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