Business
LQR House Announces Intent to Invest in Bitmain Mining Equipment for Potential Deployment at Polaris Capital's U.S. Bitcoin Mining Farms
Company Intends to Advance Bitcoin Treasury Strategy with Plans to Enter Mining Infrastructure for Long-Term Yield Generation MIAMI BEACH, FLORIDA / ACCESS
About this update from Lqr House Inc.
[{"type":"text","content":"Company Intends to Advance Bitcoin Treasury Strategy with Plans to Enter Mining Infrastructure for Long-Term Yield Generation MIAMI BEACH, FLORIDA / ACCESS Newswire / July 17, 2025 / LQR House Inc. (the \"Company\" or \"LQR House\") (NASDAQ:YHC), a niche ecommerce platform specializing in the spirits and beverage industry, today announced that it is in advanced discussions with and intends to invest in Bitmain mining machines, which are expected to be deployed at mining farms operated by Polaris Capital in Texas.This anticipated investment is part of LQR House's broader cryptocurrency treasury strategy, previously approved by the its Board of Directors, which includes gaining direct exposure to Bitcoin. The Company has already secured a Coinbase Prime account for institutional-grade custody and treasury management, which is now in place and ready to support future Bitcoin activity.Rather than simply purchasing Bitcoin on the open market, LQR House is exploring a mining-first approach - a strategy the Board believes could provide greater long-term upside. By owning the mining hardware, LQR House would aim to generate Bitcoin directly and retain 100% ownership of any coins mined.\"We see mining as a more strategic and efficient way to gain exposure to Bitcoin,\" said a Sean Dollinger, LQR House CEO. \"It positions us to accumulate BTC at a potentially lower cost while retaining full control of the asset - without being subject to market timing or external dependencies.\"The proposed deployment of Bitmain equipment at Polaris Capital's mining farms in Texas would allow LQR House to leverage established infrastructure and operational expertise without having to build or operate facilities of its own.Anticipated advantages of this strategy include:Full Coin Ownership: All mined Bitcoin would be fully retained by LQR House.Lower Effective Cost: Mining may provide us Bitcoin at a more favorable cost than market purchase.Compounding Yield: Unlike a one-time acquisition, mining could offer a continuous stream of Bitcoin accumulation.This forward-looking initiative represents a significant evolution of LQR House's strategy - blending ecommerce innovation with potential entry into digital asset infrastructure.Investing in Bitmain mining equipment, as well as consummation of any agreements with Bitmain Technologies Ltd. and Polaris Capital,...