Press release
LPL Financial Reports Monthly Activity for January 2025
SAN DIEGO, Feb. 20, 2025 (GLOBE NEWSWIRE) -- LPL Financial LLC (“LPL Financial”), a wholly owned subsidiary of LPL Financial Holdings Inc. (Nasdaq: LPLA) (the
About this update from Lpl Financial Holdings Inc.
[{"type":"text","content":"SAN DIEGO, Feb. 20, 2025 (GLOBE NEWSWIRE) -- LPL Financial LLC (“LPL Financial”), a wholly owned subsidiary of LPL Financial Holdings Inc. (Nasdaq: LPLA) (the “Company”), today released its monthly activity report for January 2025. Total advisory and brokerage assets at the end of January were $1.81 trillion, an increase of $71.1 billion, or 4.1%, compared to the end of December 2024. Total net new assets for January were $34.1 billion, which included $0.1 billion of acquired net new assets resulting from Liquidity & Succession activity. Total organic net new assets for January were $34.0 billion, translating to a 23.4% annualized growth rate. This included $13.5 billion of assets from Prudential Advisors (“Prudential”) and $15.2 billion of assets from Wintrust Investments, LLC and certain private client business at Great Lakes Advisors, LLC (collectively, “Wintrust”) that onboarded in January, and $0.2 billion of assets that off-boarded as part of the previously disclosed planned separation from misaligned large OSJs. Prior to these impacts, organic net new assets were $5.4 billion, translating to a 3.9% annualized growth rate. Total client cash balances at the end of January were $52.2 billion, a decrease of $2.9 billion compared to the end of December 2024. Net buying in January was $14.5 billion. (End of period $ in billions, unless noted)JanuaryDecemberChangeJanuaryChange20252024M/M2024Y/YAdvisory and Brokerage Assets Advisory assets992.4957.03.7%740.734.0%Brokerage assets819.4783.74.6%621.131.9%Total Advisory and Brokerage Assets1,811.81,740.74.1%1,361.833.0% Organic Net New Assets Organic net new advisory assets13.412.5n/m2.4n/mOrganic net new brokerage assets20.512.9n/m(0.4)n/mTotal Organic Net New Assets34.025.5n/m2.0n/m Acquired Net New Assets Acquired net new advisory assets0.10.0n/m0.0n/mAcquired net new brokerage assets0.00.2n/m0.0n/mTotal Acquired Net New Assets0.10.3n/m0.0n/m Total Net New Assets Net new advisory assets13.512.6n/m2.4n/mNet new brokerage assets20.613.2n/m(0.4)n/mTotal Net New Assets34.125.8n/m2.0n/m Net brokerage to advisory conversions2.12.0n/m1.0n/m Client Cash Balances Insured cash account sweep36.238.3(5.5%)33.77.4%Deposit cash account sweep10.010.7(6.5%)8.912.4%Total Bank Sweep46.349.0(5.5%)42.68.7%Money market sweep4.14.3(4.7%)2.470.8%Total Client Cash Sweep Held by Third Parties50.453.3(5.4%...