Press release
LPL Financial Reports Monthly Activity for February 2025
SAN DIEGO, March 20, 2025 (GLOBE NEWSWIRE) -- LPL Financial LLC (“LPL Financial”), a wholly owned subsidiary of LPL Financial Holdings Inc. (Nasdaq: LPLA)
About this update from Lpl Financial Holdings Inc.
[{"type":"text","content":"SAN DIEGO, March 20, 2025 (GLOBE NEWSWIRE) -- LPL Financial LLC (“LPL Financial”), a wholly owned subsidiary of LPL Financial Holdings Inc. (Nasdaq: LPLA) (the “Company”), today released its monthly activity report for February 2025. Total advisory and brokerage assets at the end of February were $1.82 trillion, an increase of $11.3 billion, or 0.6%, compared to the end of January 2025. Total net new assets for February were $24.5 billion, which included $0.7 billion of acquired net new assets. Total organic net new assets for February were $23.8 billion, translating to a 15.8% annualized growth rate. This included $13.7 billion of assets from Prudential Advisors (“Prudential”) and $0.3 billion of assets from Wintrust Investments, LLC and certain private client business at Great Lakes Advisors, LLC (collectively, “Wintrust”) that onboarded in February, and $0.2 billion of assets that off-boarded as part of the previously disclosed planned separation from misaligned large OSJs. Prior to these impacts, organic net new assets were $10.0 billion, translating to a 6.6% annualized growth rate. Total client cash balances at the end of February were $51.3 billion, a decrease of $0.9 billion compared to the end of January 2025. Net buying in February was $14.3 billion. (End of period $ in billions, unless noted)FebruaryJanuaryChangeFebruaryChange20252025M/M2024Y/YAdvisory and Brokerage Assets Advisory assets995.0992.40.3%768.429.5%Brokerage assets828.2819.41.1%634.930.4%Total Advisory and Brokerage Assets1,823.11,811.80.6%1,403.329.9% Organic Net New Assets Organic net new advisory assets9.613.4n/m6.4n/mOrganic net new brokerage assets14.120.5n/m0.4n/mTotal Organic Net New Assets23.834.0n/m6.8n/m Acquired Net New Assets Acquired net new advisory assets0.00.1n/m0.0n/mAcquired net new brokerage assets0.70.0n/m0.0n/mTotal Acquired Net New Assets0.70.1n/m0.0n/m Total Net New Assets Net new advisory assets9.613.5n/m6.4n/mNet new brokerage assets14.820.6n/m0.4n/mTotal Net New Assets24.534.1n/m6.8n/m Net brokerage to advisory conversions1.92.1n/m1.3n/m Client Cash Balances Insured cash account sweep35.636.2(1.7%)33.27.2%Deposit cash account sweep10.210.02.0%9.013.3%Total Bank Sweep45.846.3(1.1%)42.28.5%Money market sweep4.04.1(2.4%)2.373.9%Total Client Cash Sweep Held by Third Parties49.850.4(1.2%)44.511.9%Client cash account(1)1.51.8(16.7%)1.5...