Press release
LPL Financial Announces Q1 2025 Technology Updates
Firmwide technology and AI enhancements aim to improve experiences for advisors, investors and financial institutions SAN DIEGO, May 20, 2025 (GLOBE NEWSWIRE)
About this update from Lpl Financial Holdings Inc.
[{"type":"text","content":"Firmwide technology and AI enhancements aim to improve experiences for advisors, investors and financial institutions\nSAN DIEGO, May 20, 2025 (GLOBE NEWSWIRE) -- LPL Financial LLC, a leading wealth management firm, has announced a series of significant updates to its financial technology, investment solutions and platform infrastructure in the first quarter of 2025. These ongoing improvements underscore LPL’s dedication to helping advisors harness both existing and emerging technologies to optimize their time, create tailored client experiences, and offer more advanced and personalized financial guidance. The first quarter of 2025 saw the introduction of 80 new product enhancements—designed to enhance the experiences of advisors, institutions and end clients. “Our goal is to consistently enhance the tools and processes used daily, allowing advisors to focus on their core business activities. We are also continuously strengthening our platforms to ensure they are secure, reliable and resilient,” said Greg Gates, Group Managing Director, Chief Technology and Information Officer at LPL. “By leveraging our scale and insights from over 29,000 advisors and 1,200 institutions, we are committed to continuously refining and reinvesting in our technology to address the most critical needs of today’s financial professionals.” New and Enhanced Tech Solutions Alts: LPL Alts Connect has digitized the alts purchase process and reduces order time by up to 70 percent. The platform complements an expanding product set that includes an array of prominent funds, giving advisors more optionality to build diversified, non-correlated portfolios.Marketing: A new digital marketing platform leverages technology, including AI, to streamline effective communication with clients and prospects across multiple channels and touchpoints. Advisors who subscribe to LPL’s Marketing Solutions grew assets 39% faster, on average, than their LPL peers over a 6-month period.Rebalancing: ClientWorks Rebalancer enhancements include single sleeve drift filters, new excess cash options and expiration date flexibility—all designed to offer advisors increased flexibility.Retirement plans: A new, dedicated account for outside retirement plans streamlines the tracking and processing of fees, making the entire process more efficient.Artificial intelligence (AI): Advisors now h...