Sports
Lowe's Teams Up with NFL Superstars to Launch 'Earn Your Sunday,' Encouraging Fans to Get Projects Done Before Game Day
Lowe's, the official home improvement partner of the NFL for the 7th consecutive year, today announced the launch of the Lowe's Earn Your Sunday campaign – a new call to motivate NFL fans to power through their home projects during the week, so Sundays can be reserved for football, family and relaxation without interruption. Throughout the season, Lowe's will be reminding fans to earn their Sundays through new advertising creative and an in-person activation at select NFL stadiums and Lowe's sto
About this update from Lowe's Companies, Inc.
[{"type":"text","content":"NFL Stars Saquon Barkley, Justin Jefferson, Christian McCaffrey, C.J. Stroud and Dak Prescott appear in new marketing campaign; Lowe's delivers interactive NFL fan experiences with new Earn Your Sunday Tour","length":215,"tagName":"p","attribs":{}},{"type":"text","content":"MOORESVILLE, N.C., Sept. 4, 2025 /PRNewswire/ -- Lowe's, the official home improvement partner of the NFL for the 7th consecutive year, today announced the launch of the Lowe's Earn Your Sunday campaign – a new call to motivate NFL fans to power through their home projects during the week, so Sundays can be reserved for football, family and relaxation without interruption. Throughout the season, Lowe's will be reminding fans to earn their Sundays through new advertising creative and an in-person activation at select NFL stadiums and Lowe's stores across the country, where our helpful red vest associates are ready to support fans as they prepare for gameday.","length":686,"tagName":"p"},{"type":"image","alt":"Lowe's 2025 NFL Roster","displaySize":"","headline":null,"caption":"Lowe's 2025 NFL Roster","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":286,"url":"https://media.zenfs.com/en/prnewswire.com/d3584fbb525e329ff4237d9b7c348e22"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/9EPF2pLfIioYvPoZCCYZZg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTUwNDtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/d3584fbb525e329ff4237d9b7c348e22","width":400,"height":286}},"href":"https://mma.prnewswire.com/media/2764093/Lowes_Companies.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Some of the NFL's most dynamic playmakers headline the campaign, with Super Bowl LIX champion and EA SPORTS™ Madden NFL 26 cover athlete Saquon Barkley and All-Pro Justin Jefferson joining the roster as exciting new additions. They're joined by returning stars Christian McCaffrey, C.J. Stroud and Dak Prescott, inspiring homeowners to connect the pride of a completed home project with the thrill of a hard-fought win on the field. The marketing campaign will debut on national television, digital, and social media platforms beginning Thursday, September 4 and continue airing throughout the NFL season.","length":613,"tagName":"p"},{"type":"text","content":"Adding to the excitement, Lowe's is hittin...