Business
Lowe's Launches MyLowe's Rewards™ Kids Club to Build Stronger Connections with Families
Lowe's is expanding its family offerings with the launch of MyLowe's Rewards™ Kids Club, a new platform that builds on more than two decades of the company's popular Kids Workshops to help parents and kids build skills, confidence and meaningful connections together.
About this update from Lowe's Companies, Inc.
[{"type":"text","content":"For the first time, parents can add their kids directly to a MyLowe's Rewards™ profile—unlocking a Kids Club experience that blends hands-on building, digital badging and in-store moments of human connection","length":211,"tagName":"p","attribs":{}},{"type":"text","content":"MOORESVILLE, N.C., Feb. 5, 2026 /PRNewswire/ -- Lowe's is expanding its family offerings with the launch of MyLowe's Rewards™ Kids Club, a new platform that builds on more than two decades of the company's popular Kids Workshops to help parents and kids build skills, confidence and meaningful connections together.","length":327,"tagName":"p"},{"type":"image","alt":"Kids Club helps families build skills, confidence, and connection together – one workshop and sweet treat at a time.","displaySize":"","headline":null,"caption":"Kids Club helps families build skills, confidence, and connection together – one workshop and sweet treat at a time.","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":267,"url":"https://media.zenfs.com/en/prnewswire.com/929c912a1f1a09d265c36c5fb94e08eb"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/QvR5crK7EmjApsPYYEKuUQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQ3MTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/929c912a1f1a09d265c36c5fb94e08eb","width":400,"height":267}},"href":"https://mma.prnewswire.com/media/2871950/Lowes_Kids_Club_workshop.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"For the first time, families can track kids' progress through digital badges and manage workshop registration for multiple children within a single MyLowe's Rewards™ account, while enjoying free monthly workshops, family-friendly in-store moments—including small delights like free, organic lollipops—and hands-on experiences supported by Lowe's red vest associates.","length":378,"tagName":"p"},{"type":"text","content":"New Lowe's research^ highlights why this moment matters: 56% of parents say their kids' screen time increases during colder months, while 87% say doing DIY projects together is one of the most rewarding ways they spend time as a family. Kids Club was designed to meet that need by making shared, screen-free experiences easier for families to access—today and over time.","length":378,"tagName":"p"},{"type":"text","content":""My...