Business
Georgia-Pacific and Trackonomy Bring Real-Time Visibility to Plywood Shipments Ahead of Hurricane Season
As hurricane season looms, Georgia-Pacific (GP) and Trackonomy have partnered to ensure that critical building materials arrive exactly when and where they're needed most. Through this partnership, GP is equipping plywood shipments with Trackonomy's real-time tracking technology to provide precise arrival visibility to major retailers like Home Depot and Lowe's, helping communities prepare for storms with greater speed and confidence.
About this update from Lowe's Companies, Inc.
[{"type":"text","content":"Partnership enables just-in-time plywood deliveries to Home Depot and Lowe's as demand surges for hurricane preparedness supplies","length":133,"tagName":"p"},{"type":"text","content":"ATLANTA and SAN JOSE, Calif., July 10, 2025 /PRNewswire/ -- As hurricane season looms, Georgia-Pacific (GP) and Trackonomy have partnered to ensure that critical building materials arrive exactly when and where they're needed most. Through this partnership, GP is equipping plywood shipments with Trackonomy's real-time tracking technology to provide precise arrival visibility to major retailers like Home Depot and Lowe's, helping communities prepare for storms with greater speed and confidence.","length":510,"tagName":"p"},{"type":"image","alt":"Trackonomy's SmartTape","displaySize":"","headline":null,"caption":"Trackonomy's SmartTape","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":267,"url":"https://media.zenfs.com/en/prnewswire.com/70f4e0d5a5300d99e02b949c30db231e"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/kmce8y30Cz1zxbBwzC1AaA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQ3MTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/70f4e0d5a5300d99e02b949c30db231e","width":400,"height":267}},"href":"https://mma.prnewswire.com/media/2728060/Trackonomy_Tabletop_004.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"When a hurricane is projected to make landfall, homeowners often have just a few days to secure their homes. That means demand for plywood spikes nearly overnight, especially in Gulf Coast regions where storm activity is expected to be intense this year. Retailers must respond immediately, often staging materials in advance and moving inventory rapidly from distribution centers to local stores.","length":397,"tagName":"p"},{"type":"text","content":"With Trackonomy's SmartTape technology integrated into hurricane-season plywood shipments, retailers now receive real-time updates on the location and ETA of their deliveries. This allows stores to begin unloading and selling plywood directly off arriving trucks, accelerating product availability during peak demand periods.","length":329,"tagName":"p"},{"type":"text","content":""Every minute counts when preparing for a hurricane," said Zack Steffen, General Manager of Industrials at Trackonomy. "By us...