Business
Lotus Bakeries : Mondelēz International and Lotus Bakeries are strengthening their strategic partnership for Belgium
Lotus Bakeries : Mondelēz International and Lotus Bakeries are strengthening their strategic partnership for
About this update from Lotus Bakeries Nv
[{"type":"text","content":"\n 5 May 2025 - 12.45 PM CET\n \n \n Mondelēz International and Lotus Bakeries\n \n \n are strengthening their strategic partnership for Belgium\n \n \n \n Ambitious growth strategy for Mondelēz 's chocolate category\n \n \n translates in Belgium through the launch of the Côte d'Or L'Original with crunchy Lotus Biscoff®pieces.\n \n \n \n Mechelen and Lembeke, Monday, May 5, 2025 - Two icons of Belgian soil are joining forces. Today Dirk Van de Put, CEO of Mondelēz International and Jan Boone, CEO of Lotus Bakeries announced the launch of the Côte d'Or L'Original with crunchy Lotus Biscoff® pieces: a new co-branded chocolate tablet available in milk and white chocolate with crunchy Lotus Biscoff® pieces. The launch marks another milestone in the strategic partnership between the two companies, which was announced in June 2024.\n \n \n \n Strategic partnership with international and local ambitions\n \n \n \n Côte d'Or and Lotus Biscoff®, respectively market leaders in chocolate and cookies in Belgium, are joining forces to bring a combination of two authentic Belgian tastes to consumers. This collaboration reflects not only their shared roots, but also their joint ambition to accelerate innovation and growth in the snacking category.\n \n \n \n The partnership between Mondelēz International and Lotus Bakeries has a dual focus: on the one hand, they are jointly developing new chocolate products that combine Mondelēz International's iconic chocolate brands such as Côte d'Or, Cadbury and Milka with the unique, crunchy Biscoff® taste and texture. On the other hand, the companies join forces to expand the Lotus Biscoff® brand in India and grow it through Mondelēz International's distribution channels.\n \n \n The new Côte d'Or L'Original with crunchy pieces of Lotus Biscoff® is the first co-branded product in Belgium and an example of the strategic cooperation between the two companies following the successful introduction of Cadbury Biscoff® product in the United Kingdom earlier this year.\n \n \n \n Côte d'Or to spearhead Mondelēz Benelux's ambitious chocolate growth strategy\n \n \n \n Mondelēz Benelux aims to achieve €1 billion in sales by 2030 and sees chocolate as a key category within that ambition, with Côte d'Or as its strategic flagship. To maintain its leading position in the snacking market, the company is focusing on targ...