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"Boomers" Lead New Growth in the Beauty Industry, Unlocking the Economic Code of "The Beauty of Longevity"
Following the global beauty giant L'Oréal's debut of "The Beauty of Longevity" concept offline in China at the 2025 IMCAS China conference in July, this year's China International Import Expo (CIIE) saw L'Oréal specifically establish a dedicated "The Beauty of Longevity" zone at its booth. This zone showcased a broader dimension of the concept and hosted a unique forum on "The Beauty of Longevity."
About this update from L'oreal S.a.
[{"type":"text","content":"SHANGHAI, Nov. 13, 2025 /PRNewswire/ -- Following the global beauty giant L'Oréal's debut of "The Beauty of Longevity" concept offline in China at the 2025 IMCAS China conference in July, this year's China International Import Expo (CIIE) saw L'Oréal specifically establish a dedicated "The Beauty of Longevity" zone at its booth. This zone showcased a broader dimension of the concept and hosted a unique forum on "The Beauty of Longevity."","length":492,"tagName":"p"},{"type":"image","alt":"L'Oréal showing the concept and advanced technologies of "The Beauty of Longevity" at the 8th CIIE","displaySize":"","headline":null,"caption":"L'Oréal showing the concept and advanced technologies of \"The Beauty of Longevity\" at the 8th CIIE","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":305,"url":"https://media.zenfs.com/en/prnewswire.com/86f24da3a1d3be6b3c8e203f60598bf5"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/iOlYEZe.acQioLw2uehGfg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTUzODtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/86f24da3a1d3be6b3c8e203f60598bf5","width":400,"height":305}},"href":"https://mma.prnewswire.com/media/2822245/Picture1.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"The introduction of "The Beauty of Longevity" represents L'Oréal's structural redefinition of "beauty." Guided by this philosophy, L'Oréal positions beauty as a core pillar, further exploring the connection between "longevity" and "beauty" across three dimensions: scientific health, cultural cognition, and socioeconomic impact.","length":381,"tagName":"p"},{"type":"text","content":"Rise of the Silver Economy: Beauty Industry Becomes a Key Growth Engine","length":71,"tagName":"p"},{"type":"text","content":"Amidst the accelerating global aging trend, China's silver economy is demonstrating immense potential. Within this, the demand for beauty among mature consumers is undergoing a profound shift from "passive selection" to "active self-pleasure." Consequently, the beauty industry is emerging as a critical leverage point for the silver economy. L'Oréal keenly observes this structural change: the focus of mature consumer spending has shifted...