Business
Loop Industries Welcomes Sheila Morin as Chief Marketing Officer
MONTREAL, CANADA / ACCESSWIRE / September 28, 2020 / Loop Industries, Inc. (NASDAQ:LOOP) ("Loop" or the "Company"), a leading technology innovator in
About this update from Loop Industries, Inc.
[{"type":"text","content":"MONTREAL, CANADA / ACCESSWIRE / September 28, 2020 / Loop Industries, Inc. (NASDAQ:LOOP) (\"Loop\" or the \"Company\"), a leading technology innovator in sustainable plastics, announces that Sheila Morin has joined the company's executive leadership team in the newly created role of Chief Marketing Officer, effective September 21, 2020. In this role, Morin reports to Daniel Solomita, Loop's Founder and CEO and oversees the Sales and Marketing team.Sheila Morin has had a very successful career spanning over 20 years, with proven experience in marketing and sales. Most recently, she served as Chief Marketing Officer at Cirque du Soleil Entertainment Group, where she oversaw branding, marketing strategies, fan engagement, social media, consumer experience, consumer intelligence as well as advertising and content. Prior to Cirque du Soleil, she worked in Montreal and Paris for worldwide entities like Procter & Gamble, L'Oréal and Danone. As CMO at Loop, Sheila Morin will have the global responsibility of the Company's branding, marketing, communications, and customer experience.\"We are pleased to have Sheila join Loop's executive leadership team. Her extensive expertise in branding, marketing and communications, will be beneficial to elevating our brand identity. As we continue our global expansion, we want our brand to help educate consumers on the importance of recycling and showcase that through Loop's technology, plastic packaging and polyester fiber can now have a fully circular afterlife, eliminating the need for fossil fuel-based plastics,\" said Daniel Solomita. \"Our growth strategy is tailored to our customer's needs, and Sheila's experience with consumer packaged goods companies will be key to building strong, lasting partnerships.\"\"I am thrilled to join Loop and I look forward to taking part in the global shift toward a circular economy,\" said Morin. \"Thanks to its revolutionary technology and its uniqueness in the market, Loop possesses tremendous potential which will continue to set it apart as a key player in the sustainable technology space. Having worked with consumer packaged goods brands for a long time, I am very proud to be a part of the evolution of this industry, by helping bring to market a truly sustainable solution to the world's plastic waste problem.\"This appointment comes at an important time for L...