Business
Weyland’s Push Interactive Becomes Logiq
Weyland’s Push Interactive Becomes Logiq.
About this update from Logiq Inc.
[{"type":"text","content":"\n NEW YORK, July 15, 2020 (GLOBE NEWSWIRE) -- Weyland Tech, Inc. (OTCQX: WEYL), a leading global provider of eCommerce, mCommerce and fintech business enablement solutions, has renamed its fast-growing eCommerce-focused subsidiary from Push Interactive to Logiq. The new name reflects the evolution of Logiq from a direct-to-consumer eCommerce managed services company to a provider of data-driven consumer intelligence. The LogiqX™ data engine, powered by proprietary methodologies and AI systems, delivers valuable consumer insights that can dramatically enhance the effectiveness, reach, and ROI of online marketing spend of enterprises and brands. Logiq offers online sellers a valuable layer of first-party data and intelligence based on actual consumer intent. That is, an individual consumer’s mindset that directs their decision toward a particular purchase event, and in the precise moment they begin to look for information, products or services with the thought, “I want to buy this today.” “Marketers who rely solely on demographics to reach consumers can risk missing more than 70% of shoppers interested in buying their products or services,” noted Logiq’s chief marketing officer, Chris Jahnke. “This is because demographics rarely tell the whole story. Understanding consumer intent, knowing what they are looking for in the moment or place they are looking to find it, is much more powerful. Starting with intent can help you reach more of the right people at the right time than demographics alone.” The way Jahnke sees it, intent beats identity and immediacy trumps loyalty: “Today, when someone has a want or need, they immediately turn to online for help. They do a search to look for answers, discover new things, and help make purchase decisions. We see these as intent-filled moments. They represent the best opportunity for marketers to connect with people at that critical junction when and where they are ready to purchase. Understanding consumer intent is the key to winning in today’s competitive online marketplace.” Logiq’s multiple in-house, high-traffic consumer sites provide ideal venues to deliver custom content and marketing strategies that address virtually any consumer niche. Its LogiqX data engine captures and directs consumer intent to promote eng...