Business
Weyland Tech Enters Agreement to Acquire Fixel AI, Leading Innovator in AI-Powered Digital Marketing Technology
Weyland Tech Enters Agreement to Acquire Fixel AI, Leading Innovator in AI-Powered Digital Marketing Technology.
About this update from Logiq Inc.
[{"type":"text","content":"\n NEW YORK, Aug. 13, 2020 (GLOBE NEWSWIRE) -- Weyland Tech, Inc. (OTCQX: WEYL), a leading global provider of eCommerce, mCommerce, and fintech business enablement solutions, has reached an agreement to acquire Fixel AI, an award-winning innovator of digital marketing technology. Fixel’s audience engagement platform provides startups to Fortune 500 companies the ability to dramatically enhance their online marketing spend by segmenting and ranking website visitors based on their level of engagement.   Applying the power of A.I. machine learning, Fixel automatically analyzes in real-time dozens of user interactions on a company’s website to identify the most engaged visitors with the highest purchase intent, while eliminating low quality traffic that has nearly zero probability of making a purchase. As demonstrated by many real-world applications, Fixel’s audience segmentation technology creates high-intent audiences for retargeting and use their unique characteristics to target ‘lookalike audiences’ on advertising platforms, like Google, Facebook, Twitter and LinkedIn. Proprietary AI analytics provides granular insights into top-performing audiences which can be used to further optimize campaigns. The typical waste in spending on online campaigns can be eliminated by identifying and removing underperforming low volume keywords and channels. Delivered as a cloud-based software-as-a-service (SaaS), Fixel’s technology can be quickly and easily embedded into any website. It integrates seamlessly with all major ad platforms, CMS and DMP services, including Facebook, Google Ads, Shopify and WordPress. The CCPA and GDPR complaint, first-party data solution works regardless of third-party cookies or other data sources, so businesses can be confident their targeting is accurate. Weyland plans to operate Fixel as a new subsidiary, but expects Fixel’s technology to be immediately integrated by Logiq, Weyland’s end-to-end eCommerce marketing solution for enterprises and major U.S. brands. Logiq also publishes several branded websites which it uses to generate first-party data. “Fixel excels as a unique ‘plug-and-play’ method of building high-quality audiences who are ready to buy, while filtering out all the noise and waste,” said Haig Newton, CEO and president of ...