Business
Logiq and MediaJel Align to Provide Powerful Marketing Tools and Enhance Consumer Targeting and Reach Companies Expect Stronger Competitive Advantages, Brand Equity and Enterprise Value
Logiq and MediaJel Align to Provide Powerful Marketing Tools and Enhance Consumer Targeting and Reach Companies Expect Stronger Competitive Advantages, Brand Equity and Enterprise Value.
About this update from Logiq Inc.
[{"type":"text","content":"\n Strategic alliance intended to activate new marketing channels for both companies for extended reach and higher performanceMediaJel expects to reap benefits from Logiq’s lead generation and performance marketing toolsLogiq expects to benefit from industry hyper-verticalization NEW YORK, Dec. 13, 2022 (GLOBE NEWSWIRE) -- Logiq, Inc.  (OTCQX: LGIQ) (“the Company”), a global provider of e-commerce and customer acquisition solutions, today announced a strategic alliance with MediaJel, Inc., a leading marketing platform primarily serving regulated industries. The strategic alliance is intended to create mutually beneficial opportunities for both companies to provide more powerful technological benefits to their customers, thereby growing their respective top lines across their proprietary platforms. The companies expect that it will enhance each company’s ability to activate new marketing channels with significantly extended reach, expected higher performance and ROI, creating new lines of business while strengthening their present competitive advantages and producing meaningful cross-marketing opportunities. Accordingly, management and the Boards of Directors of both companies anticipate the alliance will increase competitive advantages, enterprise value, and brand equity. Logiq expects that its consumer targeting and acquisition capabilities will be greatly accelerated by access to MediaJel’s consumer audience engine and programmatic digital marketing platform, which opens up new mediums within which clients can deploy marketing campaigns to reach a wider yet more targeted customer audience. MediaJel expects that its advertisers in the ‘regulated’ industries such as cannabis, eSports, online gambling, crypto, pharmaceutical and others will benefit from Logiq’s world class performance marketing tools.  Logiq’s lead generation abilities are expected to be the first of their kind to be deployed in the cannabis industry. Commenting on the deal, Jake Litke, MediaJel Chief Executive Officer, said, “We believe that this is a terrific technological win, and an exceptional opportunity to rapidly create strong value for both companies’ customers and shareholders by strengthening our mutual technology and services offerings by an order of magnitude. We have already...