Business
Locafy Launches Strategic Partner Program with Announcement of Unique Point Partnership and Highlights Resellers Transitioning to Strategic Partner Program
Strategic Partner Program launched targeting rapid revenue increase First partners signed up and already generating new recurring revenues Plan to transition
About this update from Locafy Limited
[{"type":"text","content":" Strategic Partner Program launched targeting rapid revenue increase First partners signed up and already generating new recurring revenues Plan to transition existing resellers to Partners, further reducing credit risk PERTH, Australia , Jan. 17, 2025 (GLOBE NEWSWIRE) -- Locafy Limited (Nasdaq: LCFY, LCFYW) (“Locafy” or the “Company”), a globally recognized software-as-a-service technology company specializing in ”entity-based” search engine optimization (SEO), today announced the launch of its enhanced Partner Program, marking a strategic shift from its previous reseller model. The company also announced a new partnership with Unique Point, a prominent digital marketing agency led by industry veteran Tony Bulic. The new Partner Program represents a significant evolution in Locafy's go-to-market strategy, emphasizing direct customer relationships and partnerships with category leaders across key vertical markets. This strategic shift enables Locafy to maintain closer relationships with end customers while ensuring consistent service quality and streamlined billing processes. “This Partner Program marks a transformative moment for Locafy's business model,” said Gavin Burnett, CEO of Locafy. “By working directly with category-leading partners and maintaining end-customer relationships, we're building a more sustainable and efficient ecosystem that benefits all stakeholders – our partners, clients, and Locafy shareholders.” The program focuses on collaborating with established industry leaders who can drive significant volume in their respective markets, including real estate, home services, and other key verticals. This targeted approach allows Locafy to maintain high service standards while expanding its market presence through strategic partnerships. As part of this initiative, Locafy announced its partnership with Unique Point, a leading Australian digital marketing agency. Founded by Tony Bulic, Unique Point serves major franchise groups across home services, pool and spa manufacturing, finance, telecommunications, and real estate sectors. “Our partnership with Unique Point exemplifies the caliber of partnerships we're establishing through this program,” added Burnett. “Tony's deep industry expertise and Unique Point's strong presence in key verticals align perfectly with our vision for strategic growth through category-leadi...