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No Frills Strengthens Support for Cricket in Canada with Increased Investment and ICC 2026 Men’s T20 World Cup Jersey Sleeve Branding

BRAMPTON, Ontario, February 11, 2026--Cricket Canada is proud to announce that Loblaw Companies Limited, through its No Frills® banner, is continuing its support for cricket in Canada and increasing its investment through a sponsorship commitment that will include logo placement on the sleeve of Team Canada’s official jersey for the ICC 2026 Men’s T20 World Cup.

articleLoblaw Companies LimitedFebruary 11, 20264/company/loblaw-companies-limited/news/no-frills-strengthens-support-for-cricket-in-canada-with-increased-investment-and-icc-2026-mens-t20-world-cup-jersey-sleeve-branding
No Frills Strengthens Support for Cricket in Canada with Increased Investment and ICC 2026 Men’s T20 World Cup Jersey Sleeve Branding

About this update from Loblaw Companies Limited

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Loblaw Companies LimitedNo FrillsCricket CanadaICCT20 World CupCanadaGovernment of CanadaCanadian cricket