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Joe Fresh Launches Absorbent Underwear & Partnership to Provide More Access to Period Products
Joe Fresh Launches Absorbent Underwear & Partnership to Provide More Access to Period...
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[{"type":"text","content":"\n \n \n \n Joe Fresh Launches Absorbent Underwear & Partnership to Provide More Access to Period Products\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n \n \n \n \n \n Joe Fresh Launches Absorbent Underwear & Partnership to Provide More Access to Period Products\n \n \n Canada NewsWire\n \n \n \n \n \n \n TORONTO\n \n \n ,\n \n \n Nov. 8, 2022\n \n \n /CNW/ - Joe Fresh is thrilled to announce the launch of their absorbent underwear, a new addition to their intimates assortment. The quality tested and approved product is available in a pack of 2 for\n \n $29\n \n , and sizes XS-3X. Made for periods and all the days in between, absorbent underwear is\n \n now available online and in-store.\n \n \n \n \n \n \n \n \n \n \n To support the launch of this new product, Joe Fresh has partnered with LOVE YOU by Shoppers Drug Mart™ to help increase accessibility to menstrual products. Joe Fresh will be donating 10,000 pairs of their absorbent underwear and LOVE YOU will be donating an additional\n \n $100,000\n \n to Moon Time Sisters, a project of True North Aid. Moon Time Sisters is a collective that helps those who menstruate in remote Indigenous communities across\n \n Canada\n \n gain access to period products. Since 2017, Moon Time Sisters has helped ship 2 million period products to those in need.\n \n \n \"Accessibility and affordability are always top of mind when we are creating new products for our customers.\" says\n \n \n Lisa Steele\n \n , Director of Communications at Joe Fresh\n \n . \"Nearly a quarter of Canadian women have reportedly struggled to afford menstrual products, and we know that Indigenous people in remote communities pay significantly more for menstrual products. Our hope is that this donation with LOVE YOU by Shoppers Drug Mart™ is a step in the right direction to provide greater accessibility to those who menstruate across the country.\"\n \n \n \"Moon Time Sisters is positively thrilled to be partnering with Joe Fresh and LOVE YOU by Shoppers Drug Mart™ to help launch their line of period underwear,\" says\n \n \n Nicol...