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Joe Fresh and Sasha Exeter Launch New Limited-Edition Summer Sport Capsule Collection
Joe Fresh and Sasha Exeter Launch New Limited-Edition Summer Sport Capsule Collection ...
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[{"type":"text","content":"\n \n \n \n Joe Fresh and Sasha Exeter Launch New Limited-Edition Summer Sport Capsule Collection\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n \n \n TORONTO\n \n \n ,\n \n \n July 4, 2022\n \n \n /CNW/ -\n \n Joe Fresh\n \n is excited to announce its latest collaboration with long-time partner and Brand Marketer and Entrepreneur,\n \n \n Sasha Exeter\n \n \n . This summer sport capsule collection includes activewear designed to inspire Canadians to get active outside this season. From water to land and in between, this collection has you covered for any activity. The limited-edition collection is a first of its kind for the brand and will be available online and in select retail stores on\n \n \n July 7, 2022\n \n .\n \n \n \n \n \n \n \n \n \n \n \"It has been a long two years being indoors, and I really wanted to create a collection that would inspire women to get outside and stay focused on their wellness journey\" says\n \n \n Sasha Exeter\n \n \n . \"Getting active outdoors, whether I am running, hiking or stand-up-paddleboarding, is my favourite thing about Canadian summers and I'm excited to have a collection inspired by that.\"\n \n \n Since 2017, Joe Fresh has been partnering with\n \n Sasha Exeter\n \n . After launching their first collaboration in 2021 they have continued to work together to provide customers with activewear that is accessible, stylish and affordable, taking an audience-first approach to design choices through engagement and conversation on social media. This new collection focuses on providing customers with a lineup of products that will encourage them to participate in outdoor activities this summer.\n \n \n \"Sasha's ability to curate our activewear from an athlete's perspective has been key to the success of our partnership from the very beginning,\" says\n \n \n Meghan Lengyell\n \n , VP of Marketing and Communications at Joe Fresh\n \n . \"Sasha brought that perspective to each piece of our newest collaboration and together we've created a capsule thoughtfully designed with an eye to both fas...