GUINNESS WORLD RECORDS(TM) attempt by Parmigiano Reggiano and Loblaw Companies Ltd. to crack the most Parmigiano Reggiano wheels simultaneously

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[{"type":"text","content":"GUINNESS WORLD RECORDS™ attempt by Parmigiano Reggiano and Loblaw Companies Ltd. to crack the most Parmigiano Reggiano wheels simultaneouslyParmigiano Reggiano and Loblaw Companies Ltd. partner to break their own GUINNESS WORLD RECORDS title in the cracking of more than 1,800 wheels at over 450 grocery stores across Canada\n\n\n\n TORONTO, June 09, 2025 (GLOBE NEWSWIRE) -- On Saturday, June 14\n \n th\n \n at exactly 12:00 PM noon, an extraordinary\n \n GUINNESS WORLD RECORDS\n \n attempt will take place as Parmigiano Reggiano and Loblaw Companies Ltd. (TSX:L) aim to achieve the record for\n \n Most Parmigiano Reggiano wheels cracked simultaneously (multiple venues)\n \n . With over 450 Loblaw Companies Ltd. stores participating across Canada, this event will showcase the traditional way of cracking a Parmigiano Reggiano wheel and highlight the rich culture behind Italy’s “King of Cheese” during Italian Heritage Month.\n \n\n With hundreds of cheese lovers, chefs, and consumers expected to be in attendance, Parmigiano Reggiano and Loblaw Companies Ltd. will be attempting to break their own record set in 2014, when more than 1,000 Parmigiano Reggiano wheels were cracked open at once. Attendees will have the chance to sample freshly cut Parmigiano Reggiano cheese in-store, learn about why Parmigiano Reggiano is a Protected Designation of Origin (PDO) certified product, and participate in unique photo opportunities at select store locations.\n \n\n The hero location for this event will be at Loblaws Maple Leaf Gardens (60 Carlton St) in downtown Toronto, from 12:00 PM to 2:00 PM, where there will be 20 Parmigiano Reggiano wheels cracked live. Representatives from The Consortium of Parmigiano Reggiano, Loblaw Companies Ltd., and celebrity chef David Rocco will also be in attendance.\n \n\n\n WHAT:\n \n\n\n\n Parmigiano Reggiano is partnering with Loblaw Companies Ltd. to attempt to break the\n \n GUINNESS WORLD RECORDS\n \n title for the\n \n Most Parmigiano Reggiano wheels cracked simultaneously (multiple venues).\n \n\n\n Opportunities for attendees to sample freshly cracked Parmigiano Reggiano and learn about the history of the “King of Cheese.”\n \n\n Unique photo opportunities.\n \n\n\n\n\n WHO:\n \n\n\n\n Representatives from The Consortium of Parmigiano Reggiano\n \n\n Official adjudi...

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