Business
Peter Friedman, LiveWorld CEO, Launches New Book, "The CMO’s Social Media Handbook: A Step-by-Step Guide for Leading Marketing Teams in the Social Media World”
Peter Friedman, LiveWorld CEO, Launches New Book, "The CMO’s Social Media Handbook: A Step-by-Step Guide for Leading Marketing Teams in the Social Media World”.
About this update from Liveworld, Inc.
[{"type":"text","content":"\n \n Peter Friedman, social media pioneer, CEO and Chairman of LiveWorld, a \n social media company providing services and software for Fortune 500 \n companies, brings 30 years of experience to “The \n CMO’s Social Media Handbook: A Step-by-Step Guide for Leading Marketing \n Teams in the Social Media World.” Friedman encourages companies to \n increase loyalty and deepen relationships with customers in social \n marketing through strategy and execution, practical advice, real-world \n examples, and his own expertise.\n \n \n The CMO’s Social Media Handbook is written for senior marketing \n leaders to leverage social media to support brand-marketing initiatives \n that create stronger connections between customers and brands.\n \n \n Friedman challenges marketers to reconsider social media marketing for \n their organizations, and to develop the changes they need to execute a \n resolute marketing plan that connects business goals and ROI to social \n media execution to create crucial dialogue and loyal customer \n relationships.\n \n \n Not just a social media fan piece covering common tactics, this book \n provides senior executives and marketing professionals with practical \n hands-on tools to wield social as an effective marketing form to guide \n organizations and drive results.\n \n \n Friedman emphasizes, “The CMO’s Social Media Handbook is \n transforming how marketing professionals establish brand identity across \n the web by telling the stories of their customers, and involving them \n with their brands. Marketers recognize now is the time to create a \n sustained dialogue with customers and deepen relationships.”\n \n \n Readers uncover the necessary steps brands must take to become more \n customer-centric at a global scale — how to bring your brand alive for \n customers, the appropriate methods to define KPIs, and measurements that \n demonstrate ROI and quantifiable business impact, in addition to the \n tools that will enhance loyalty and advocacy.\n \n \n Crowd Companies Founder Jeremiah Owyang offers The CMO’s Social Media \n Handbook high praise: “Read this book to hear from one of the most \n seasoned executives in the social business space, Peter Friedman, a \n leader with hands-on experience coupled with business vision.”\n \n \n “...