Business
Messaging App Marketing to Coveted Mobile Audiences is Easier with LiveWorld Platform Additions
Messaging App Marketing to Coveted Mobile Audiences is Easier with LiveWorld Platform Additions.
About this update from Liveworld, Inc.
[{"type":"text","content":"\n \n LiveWorld, \n Inc. (OTC Markets: LVWD), the social customer experience company, \n announced today the expansion of messaging platforms supported through \n its comprehensive conversation management software. The SaaS platform \n enables brands to engage and converse 1-on-1 with new audiences, manage \n all their social media and messaging channels worldwide, and deliver \n more impactful conversational marketing campaigns.\n \n \n LiveWorld empowers companies to increase personalized engagements across \n the customer journey through premier direct messaging channels. This \n expansion allows brands to extend their global and demographic reach \n across additional social media and messaging platforms, and drive \n engagement within a single interface. LiveWorld now supports Skype, Kik, \n LINE, SMS, and Viber, allowing marketers to engage with new audiences in \n specific geographies and demographics. In addition, brands can increase \n engagement and win loyalty by conversing with their customers over their \n preferred messaging channel, such as Messenger or WeChat, while \n respecting the customer’s need to be receiving transaction or tracking \n updates on a different channel, such as SMS. This latest evolution comes \n less than two months after LiveWorld announced its support of WeChat, \n Telegram and web chat, thus providing brands and marketers with a \n superior omni-channel offering across all major digital communication \n platforms.\n \n \n “Brand loyalty is instilled through marketing campaigns with real-time \n brand engagements on messaging channels,” said Peter Friedman, Chairman \n and CEO, LiveWorld. “A personal touch blended with automation delivers \n targeted and high-value brand-to-customer interactions.”\n \n \n As the first company in the social conversation category to offer \n bi-directional hybrid chatbot/human interaction of customer \n conversations to deliver efficient and successful engagement at scale, \n LiveWorld is committed to enhancing the customer experience with ease. \n LiveWorld links customer profiles from all touch-points, enabling brands \n to better track their customer engagements across social media and \n messaging platforms, improve their understanding of consumer \n preferences, and observe dialogue patterns.\n \n \n “The ability to lin...