Business
LiveWorld Launches New Digital & Social Media Solutions for Hospital Marketing
LiveWorld Launches New Digital & Social Media Solutions for Hospital Marketing.
About this update from Liveworld, Inc.
[{"type":"text","content":"\nLiveWorld, Inc. (OTC Markets: LVWD), with over 25 years of experience in healthcare, retail, and consumer digital and social media, announces new agency services and capabilities to address the most demanding hospital marketing challenges. LiveWorld’s proven approach and expertise enables hospitals to acquire, connect, and bind consumers to hospitals with breakthrough creative, and healthcare communities to drive behavior change and moderation to protect and enhance brand reputation.\n\n“The pandemic has completely disrupted conventional hospital marketing and accelerated the changes driven by digital and social media,” Peter Friedman, LiveWorld Chairman & CEO observed. “Traditional strategies and tactics for finding and connecting with customers, building revenue, and managing reputations are falling short. Everyone – physicians, patients, and payers have flocked to social media and digital channels as the new standard of communications.”\n\nLiveWorld solutions address these specific challenges and industry dynamics:\n\n\nShift to social media driven (Word of Mouth) decision-making\n\n\nShift to consumer-centric marketing and customer care as a key decision factor\n\n\nInfluence of digital and social media on physician hospital choice\n\n\nNew digital advertising tracking & privacy policies require hospitals find new ways of connecting with patients\n\n\nEconomics demanding more profitable revenue and new models to scale FTE costs\n\n\nPartnering with leading healthcare, pharmaceutical, and hospital brands, LiveWorld has led the way in helping institutions understand, analyze, and execute campaigns in this new, evolving environment. The agency’s team is staffed by experts in digital and social media with healthcare marketing and advertising experience in 20 therapeutic categories.\n\nLiveWorld service areas of specialization include:\n\n\nCampaign strategy, research & planning\n\n\nCreative concepting, design & production\n\n\nOnline healthcare community development\n\n\nSocial media marketing & advertising services\n\n\nHealthcare chatbots, apps & virtual assistants\n\n\nContent moderation & community management\n\n\nSocial listening and reputation management\n\n\nHospital leaders are breaking away from traditional thinking and turning to new approaches wi...