Business
Brand Marketing Leaders Invest in Messaging Apps to Build Lasting Customer Relationships
Brand Marketing Leaders Invest in Messaging Apps to Build Lasting Customer Relationships.
About this update from Liveworld, Inc.
[{"type":"text","content":"\n \n LiveWorld, \n Inc. (OTC Markets: LVWD) released today the findings of a study in \n its new whitepaper titled: Messaging \n Apps and Chatbots for Brand Marketing. The report examines the \n advantages of branded conversations, the challenges companies face \n within messaging apps, and how conversational marketing will impact the \n future of brand engagement. LiveWorld partnered with Brand Innovators to \n conduct the survey of more than 200 Fortune 500 marketers across \n business-to-consumer industries in 2017.\n \n \n \n The study revealed nearly four in five (79%) marketers believe an \n expansion of the digital marketing category is needed to include \n two-way conversations between brands and consumers.\n \n \n The survey respondents expressed enthusiasm for meaningful two-way \n conversations, with more than half (52%) of those brand marketers \n expressed confidence in the ability of existing two-way communications \n platforms and tools, such as chatbots, social media networks, and \n messaging apps, to effectively meet their needs.\n \n \n \n “Conversational marketing is disrupting the brand playbook as consumers \n spend more time in messaging apps,” said Peter Friedman, Chairman and \n CEO, LiveWorld. \"Marketers must employ two-way dialogue tactics to boost \n consumer engagement, be in the moment, and foster lasting customer \n relationships.”\n \n \n Conversational marketing, supported by messaging apps, chatbots, and \n dialogue interfaces are shifting the way brand marketers are engaging \n consumers. As marketers incorporate messaging channels into campaigns, \n private and more meaningful conversations are taking place during the \n customer’s journey. The advancement of chatbots, auto-responders, and \n technologies that integrate live agents, equip brands for interactions \n in real-time, while personalizing messages with a human touch to deepen \n customer relationships.\n \n \n \n LiveWorld’s report discovered more than half (55%) of marketers cited \n customer service as their primary objective for deploying messaging \n apps.\n \n \n Less than one-third (27%) of the marketers are utilizing the messaging \n channels to have a positive impact on the customer experience.\n \n \n 43% of marketers have deployed messaging apps to address marketing \n programs.\n \n \n \n Th...