Business
LiveWire Ergogenics Appoints Brand Manager for Estrella River Farms and Estate Grown Weedery™ Family of Brands for Launch in 2022
LiveWire Ergogenics Appoints Brand Manager for Estrella River Farms and Estate Grown Weedery™ Family of Brands for Launch in 2022.
About this update from Livewire Ergogenics, Inc.
[{"type":"text","content":"\n Anaheim, CA, Jan. 18, 2022 (GLOBE NEWSWIRE) -- LiveWire Ergogenics Inc. (OTC: LVVV), a company focused on acquiring, managing, and licensing special purpose real estate properties conducive to producing high-quality, handcrafted, and organically grown cannabis products for medical and recreational adult-use in California; today announced that it has appointed Thomas Elliot Fite as the brand manager for its portfolio of Estate Grown Weedery™ brands. As Brand Manager, Mr. Fite will focus on developing and building the Company's parent brand, Estrella River Farms, and assisting with the marketing of affiliate brands aligned with the Company. Thomas brings the experience and skill set to establish and align effective strategies for building and maintaining solid brands in any marketplace with a broad range of knowledge in the cannabis industry. After serving his country as a US Marine with a tour in Iraq during Operation Iraqi Freedom, Thomas spent most of his career in different leadership roles. In the last decade, he has been entrenched in the world of serial entrepreneurship and leading-edge digital marketing, where he developed complex digital marketing strategies to run successful national ad campaigns for medium to large-size companies. Bill Hodson, CEO of Livewire Ergogenics, states, \"Thomas has done an excellent job over the last several months producing exceptional quality content for Estrella River Farms and it’s my pleasure to formally welcome him to the Livewire team. Now that Estrella River Farms has delivered the second part of its inaugural harvest, our focus is on implementing and expanding its marketing strategies and brand building. We are expanding the cultivation area with an additional two acres increasing the total canopy to over 130,000 square feet. This larger footprint allows for the accelerated marketing of the Estate Grown Weedery™ family of brands, and to address the demand for cultivation on Estrella Ranch by several popular third-party California cannabis brands under private label.\" \"Thomas will lead our marketing team to establish the Estrella Ranch, Estate Grown Weedery™ brands as the leading craft brand in California. The ideal microclimate at Estrella Ranch is perfect for producing the highest quality, handcrafted, sun-grown cannabis in California. We w...