Business
LiveWire Comments on California Appellation Designation
LiveWire Comments on California Appellation Designation.
About this update from Livewire Ergogenics, Inc.
[{"type":"text","content":"California Department of Food and Agriculture CalCannabis Cultivation Licensing Division required to implement favorable new standards by 2021LiveWire Ergogenics Inc. (OTC: LVVV), a company focused on acquiring special purpose real estate properties conducive to discovering and developing high-end organic cannabinoid products for the health and wellness industry, today wholeheartedly supports the California Department of Food and Agriculture CalCannabis Cultivation Licensing Division (CalCannabis) for its effort to establish appellations of cannabis origin including standards, practice and cultivars applicable to cannabis produced in a certain geographical area in California. The department is required to implement these new standards by 2021.Bill Hodson, CEO of Livewire Ergogenic stated, “We are pleased our diligence and vision over the last year is beginning to yield foreseeable results as the cannabis sector crosses a milestone into credibility with the significant progression of the legal landscape and the tightening requirements for licensing, highlighted by this recent regulation represented in the CalCannabis standards. The regulation is expected to translate into greater brand awareness on products produced at our ranch, and higher margins due to the nature of origin. To have the industry thrive and create a high level of consumer confidence, the most crucial driver of increasing revenues and profits, we must make sure that products are developed under the best possible micro-climate and environmental conditions and companies must be ready to comply with strict rules and regulations, all of which we have established and complied with already and can verify through our 7X Pure ™ system”. “Having been on the path of ‘Doing it right’ since we began operations, Mr. Hodson continues, “we are in complete support of the actions taken by CalCannabis for the enforcement of these new rules and the permitting process. Being able to develop and grow a family-farmed, organically grown product was at the basis for our decision to acquire our Estrella Ranch located in the Paso Robles Estrella District, an existing AVA (American Viticulture Area), in the middle of beautiful California wine country. We feel very confident that once the regulations are in place, we will lead the way for organic and appellation compl...