Business
LivePerson takes home prize at Google's Business Messages Build-an-Agent Contest
Award recognizes innovative Business Messages experiences with potential to change the landscape of conversational commerce NEW YORK, June 10, 2021
About this update from Liveperson, Inc.
[{"type":"text","content":"Award recognizes innovative Business Messages experiences with potential to change the landscape of conversational commerce\n\n\nNEW YORK, June 10, 2021 /PRNewswire/ -- LivePerson, Inc. (NASDAQ: LPSN), a global leader in conversational AI, has been named a winner in the Build-an-Agent Contest, a competition to create and launch innovative experiences using Google's Business Messages. \n\n \n \n\n \nAs part of Google's partner program, LivePerson helps brands of all kinds launch on Business Messages.The award recognizes a Business Messages experience created by LivePerson for BELLA, a first-of-its-kind banking experience combining human love and empathy with the immediacy and personalization of cutting-edge AI. LivePerson's conversational design expertise and capabilities were put to work creating an experience to boost the BELLA acquisition strategy by:\nEngaging prospective customers in a conversation with BELLA's AI Educating them about the BELLA experience and its benefits Making it easy for them to download the BELLA app and open an accountThe award-winning Business Messages experience, which was honored as one of five second prize winners, was designed and delivered by a cross-functional LivePerson and BELLA team in less than a month. \nSubmissions were evaluated by Google's team for criteria including: following design guidelines and best practices, making use of features like typing indicators, rich content, and requesting a live agent, creating novel designs and unique use cases, measuring consumer and business impact, and having the potential to change the messaging landscape.\nAs part of Google's partner program, LivePerson helps brands of all kinds launch on Business Messages, which lets customers initiate messaging conversations with businesses directly from Google Search and Maps. Business Messages includes rich features like carousels and photos that expand conversations to drive loyalty, purchasing, scheduling, and upsell.\nLivePerson's industry-leading Conversational Cloud allows brands to leverage AI to design, manage, and optimize bot and agent-handled conversations on Business Messages and other messaging channels, websites, and apps. Brands using the Conversational Cloud have seen results including up to 20% increases in average order value and customer satisfaction scores, up to 10x online sales conversions ...