Business
LivePerson debuts enhanced Maven(TM) AI capabilities to help brands deliver personalized, high-impact conversational experiences
NEW YORK, Aug. 19, 2019 /PRNewswire/ -- LivePerson, Inc. (Nasdaq: LPSN), a global leader in conversational commerce, today announced new Maven™ artificial
About this update from Liveperson, Inc.
[{"type":"text","content":"NEW YORK, Aug. 19, 2019 /PRNewswire/ -- LivePerson, Inc. (Nasdaq: LPSN), a global leader in conversational commerce, today announced new Maven™ artificial intelligence capabilities that increase Maven's power to help brands drive efficiencies and improve customer experiences in messaging channels. \n\n \nPowered by LivePerson's proprietary machine learning technology, Maven AI orchestrates conversations between brands and customers over SMS, Facebook Messenger, WhatsApp, RCS, Apple Business Chat, Amazon Alexa, and other popular messaging platforms and voice assistants. Maven's decision-making leads the \"tango\" of human agents and automated bots that makes it possible for brands to have personalized conversations with their customers on a massive scale while outperforming traditional websites and 800-numbers. \nMaven's new capabilities represent the latest evolution of LivePerson's suite of conversational AI services for brands. As part of this integrated set of solutions, the debut of Maven's enhancements means brands can use AI to deliver highly-personalized conversational experiences without needing to design, maintain, and scale a conversational AI infrastructure on their own:\nMaven Assist: recommends the optimal next actions for human agents to take — surfacing content or suggesting bots capable of responding to the customer's intent. Maven AI-Powered Routing: dynamically routes conversations to the right agents, bots, or content to solve customer requests quickly based on the AI's understanding of \"contextual information,\" including the customer's profile information, interaction history, and contact center operations. Maven Developer APIs: a set of developer tools (Ask Maven and Context Warehouse) to make existing bots or other systems smarter by consulting Maven on optimal next actions, plus the ability to integrate multiple sources of data (for example, CRM or conversation history) into Maven's decision-making.\"What brands looking to leverage AI to power conversational commerce should know is that they don't need to build in-house expertise in machine learning, routing, and other complicated systems behind conversational AI,\" said Alex Spinelli, chief technology officer at LivePerson. \"Maven solves these orchestration challenges so brands can focus on the core competitive advantages that make them the best at get...