Business
LiveOne’s PodcastOne Launches Gamification Across Network
Partnership With VersusGame Will Drive Listener Engagement, Monetization and Retention Through Skill-Based Gaming LOS ANGELES--(BUSINESS WIRE)-- LiveOne
About this update from Liveone, Inc.
[{"type":"text","content":"\nPartnership With VersusGame Will Drive Listener Engagement, Monetization and Retention Through Skill-Based Gaming\n\n LOS ANGELES--(BUSINESS WIRE)--\nLiveOne (NASDAQ: LVO), an award-winning, creator-first, music, entertainment and technology platform, announced today that PodcastOne, a leading podcast platform and a wholly-owned subsidiary of LiveOne, now offers listeners a fun and innovative way to engage with PodcastOne’s network of award-winning and top-ranked podcast hosts through gamification. Powered by VersusGame, PodcastOne has launched MiniGames on their platform, enabling their listeners to watch and answer prediction and opinion-based questions to win rewards.\n\nThis endeavor marks an exciting introduction into gamification and monetization for PodcastOne, its host talent, and advertisers allowing them to create or sponsor relevant and topical content for fans that will reside on PodcastOne.com. MiniGames created by PodcastOne show hosts will also be distributed across the vast VersusGame MiniGames Network which includes over 900 verified hosts.\n\nNow live on PodcastOne.com, the MiniGames experience provides users and fans the opportunity to engage with relevant gamified content within the natural ecosystem of the site. With games in a variety of genres like Television & Film, Music, News, Sports, Lifestyle and more, players now have a content experience like never before combined with the opportunity to win exciting rewards. “With over 200 active podcasts, PodcastOne is a powerhouse partner for us,” said John Vitti, VersusGame Founder and CEO. “We are eager to share our interactive content solution with their amazing audience.”\n\nVersusGame MiniGames are a way for publishers, platform owners, and other creators to add a new source of non-advertising revenue to their existing business, completely net of costs. MiniGames can be used to make passive content instantly interactive and entice future-based excitement. MiniGames increase engagement and retention while maintaining a high level of contextual relevance so as not to compromise the user experience. Partner results have shown an average 27% engagement rate and 55.6% click-through rate.\n\n“Our partnership with VersusGame is another way for us to capitalize on fan engagement. It’s a wonderful opportunity for us and for our hosts to engage with fans in an inter...