Business
LiveOne Announces Strategic Media Partnership With Empire Media Group For An Eight-Figure, Multi-Year Deal
Deal Adds 33 Million EMG Users to LiveOne's Distribution Network Focuses to Monetize LiveOne's Growing Offerings of Membership, Live Streaming, PPV and
About this update from Liveone, Inc.
[{"type":"text","content":"Deal Adds 33 Million EMG Users to LiveOne's Distribution Network\n Focuses to Monetize LiveOne's Growing Offerings of Membership, Live Streaming, PPV and Original Content\n Partnership Kicks Off with LiveOne's Original Franchise Music Lives Ballerfest and LiveXLive Presents: Miami Edition Taking Place in Bayfront Park, Miami on November 12 -14, 2021\n Live and Virtual Talent Include: Wiz Khalifa, Vintage Culture, Shenseea, Tkay Maidza, Monsta X, Trace Adkins, Mariah Angeliq, and Many More\n Combined Social Media Following For Music Lives Participants Surpasses Over Half a Billion\n\n\nLOS ANGELES, Nov. 9, 2021 /PRNewswire/ -- LiveOne (Nasdaq: LVO) (\"LiveOne\"), a global platform for livestream and on-demand audio, video, and podcast/vodcast content in music, comedy, and pop culture, and owner of LiveXLive, PodcastOne, Slacker Radio, React Presents, Gramophone Media, and Custom Personalization Solutions, announced today that it has signed an eight-figure deal with Empire Media Group, Inc., (EMG), the privately-owned digital-first media company that includes Grazia™, RadarOnline.com™, OKmagazine.com™, Knewz™, Front Page Detectives™, The Royal Observer™, and a variety of other titles within its growing portfolio and subsidiary mix.\n\n \n \n \n \n \n \n\n \nUnder the terms of the partnership agreement, EMG will provide advertising and creative services to LiveOne to support the marketing and commercialization of LiveOne's consumer-facing brands and drive membership of LiveOne's new offerings. Likewise, LiveOne will support the growth of EMG brands throughout its media schedule and events calendar. The strategic cross-promotional partnership commenced Nov. 1, 2021 and will run for the duration of three years.\nEMG expects to leverage the first of the advertising services provided by LiveOne at the FIBA 3x3 Americup + Music Lives Ballerfest and LiveXLive Presents: Miami Edition kicking off November 12, 2021. EMG brands will be featured on the LED screens and basketball court for the Celebrity 3X3 Basketball game featuring legendary boxing champion Floyd Mayweather (coach), Grammy-nominated artist Flo Rida (coach), Streetballers, and influencers Bone Collector, White Iverson, Hezi God, and Chris Staples. \nThe lineup for Music Lives: Ballerfest is expansive, spanning across Afrobeat, EDM, Hip Hop, Latin, R&B, and country music, featu...