Business
Now Headlining: 7-Eleven, Inc. Teams Up with Live Nation to Bring Fans Closer to the Music at Major US Festivals
7-Eleven, Inc., the world's largest convenience retailer, is turning up the volume with its biggest venture yet into the live music scene by teaming up with Live Nation. 7-Eleven will serve as the official naming rights partner of the iconic When We Were Young Festival later this year and will bring one-of-a-kind onsite experiences at The Governors Ball and Rolling Loud.
About this update from Live Nation Entertainment, Inc.
[{"type":"text","content":"IRVING, Texas, April 28, 2025 /PRNewswire/ -- 7-Eleven, Inc., the world's largest convenience retailer, is turning up the volume with its biggest venture yet into the live music scene by teaming up with Live Nation. 7-Eleven will serve as the official naming rights partner of the iconic When We Were Young Festival later this year and will bring one-of-a-kind onsite experiences at The Governors Ball and Rolling Loud.","length":423,"tagName":"p"},{"type":"image","alt":"Now Headlining: 7-Eleven, Inc. Teams Up with Live Nation to Bring Fans Closer to the Music at Major US Festivals","displaySize":"","headline":null,"caption":"Now Headlining: 7-Eleven, Inc. Teams Up with Live Nation to Bring Fans Closer to the Music at Major US Festivals","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":400,"url":"https://media.zenfs.com/en/prnewswire.com/07183975a62a47fb53e23b5092735c75"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/gG.DLat73ylUbNKxC01Ejw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTcwNTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/07183975a62a47fb53e23b5092735c75","width":400,"height":400}},"href":"https://mma.prnewswire.com/media/2673762/7Eleven_mixtapes.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"From aisles to encores, 7-Eleven's strategic move into live music marks a pivotal moment to cultivate authentic connections with fans and engage with new audiences. This collaboration marks the first time When We Were Young Festival has welcomed a naming rights partner, putting 7-Eleven at the center of fans' most memorable life experiences – and giving festival-goers an immersive way to connect with the brand in ways they've never done before.","length":460,"tagName":"p"},{"type":"text","content":""Live music is where culture and connection come alive, and that's exactly where we want to be," said Marissa Jarratt, Executive Vice President and Chief Marketing & Sustainability Officer at 7-Eleven, Inc. "By teaming up with Live Nation, we're bringing the 7-Eleven brand to the heart of unforgettable fan moments. We're eager to recreate the fun and excitement that comes with visiting a 7-Eleven store in an immersive music experience for the next generation of brand fans."","length":514,"tagName":"p"},{"type":"text","content":...