Business
Roku Launches Howdy, an Ad-Free Subscription Video Service Offering Award-Winning Entertainment at $2.99 Per Month
SAN JOSE, Calif., August 05, 2025--Today, Roku, the #1 TV streaming platform in the U.S., Canada, and Mexico*, announced the launch of Howdy™, a new subscription video-on-demand (SVOD) service that makes ad-free, high-quality entertainment more accessible than ever for just $2.99 per month.
About this update from Lionsgate Studios Corp
[{"type":"image","alt":"Launching nationwide later today in the U.S., Howdy offers subscribers unlimited access to a growing library of the stories viewers love.","displaySize":"","headline":null,"caption":"Launching nationwide later today in the U.S., Howdy offers subscribers unlimited access to a growing library of the stories viewers love.","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":480,"height":270,"url":"https://media.zenfs.com/en/business-wire.com/7d6c63c1ab87ae41bdd6db361681a97f"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/rsHFDO27IU798vlfvp5pow--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MDtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/7d6c63c1ab87ae41bdd6db361681a97f","width":480,"height":270}},"lazy":false},{"type":"image","alt":"Howdy subscribers can enjoy award-winning favorites, iconic rom-coms, medical dramas, ‘90s comedy, feel-good classics, and more.","displaySize":"","headline":null,"caption":"Howdy subscribers can enjoy award-winning favorites, iconic rom-coms, medical dramas, ‘90s comedy, feel-good classics, and more.","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":1920,"height":1080,"url":"https://media.zenfs.com/en/business-wire.com/2188c62c4aba2f527191ef4e1c19ba6c"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/NuMtE8fm.DZS1lsZ5Xu5_w--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MDtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/2188c62c4aba2f527191ef4e1c19ba6c","width":960,"height":540},"lightbox":{"url":"https://s.yimg.com/ny/api/res/1.2/wUZFw2Tf3kf9ZDNPkfCf8A--/YXBwaWQ9aGlnaGxhbmRlcjt3PTI0MDA7aD0xMzUwO2NmPXdlYnA-/https://media.zenfs.com/en/business-wire.com/2188c62c4aba2f527191ef4e1c19ba6c","width":1200,"height":675}}},{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":480,"height":360,"url":"https://media.zenfs.com/en/business-wire.com/c29fee31802bb318c5736eaba7c408b3"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/czqJfhuBuyvcyXBxhnyUPA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTcyMDtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/c29fee31802bb318c5736eaba7c408b3","width":480,"height":360}}},{"type":"text","content":"Howdy will deliver thousands of titles and nearly 10,000 hours of entertainment from launch partners...