Business
Lionsgate Partners Exclusively with FreeWheel to Give Ad Buyers Direct Access to Its Premium FAST Inventory
NEW YORK, December 18, 2025--Today, FreeWheel, the leading global technology platform for the streaming advertising ecosystem, announced it is the exclusive ad-serving partner across Lionsgate’s ever-growing portfolio of FAST channels in the U.S. Through this expanded partnership, Lionsgate’s premium inventory is now available to buyers through the FreeWheel SSP – a platform for premium video publishers to manage and sell their ad inventory – either directly or programmatically via 1:1 or curate
About this update from Lionsgate Studios Corp
[{"type":"text","content":"Media buyers now have a path to access Lionsgate’s premium streaming content across its nearly 30 U.S. FAST channels for direct or programmatic buys through the FreeWheel SSP, the world’s largest premium Connected TV marketplace","length":228,"tagName":"p","attribs":{}},{"type":"text","content":"NEW YORK, December 18, 2025--(BUSINESS WIRE)--Today, FreeWheel, the leading global technology platform for the streaming advertising ecosystem, announced it is the exclusive ad-serving partner across Lionsgate’s ever-growing portfolio of FAST channels in the U.S. Through this expanded partnership, Lionsgate’s premium inventory is now available to buyers through the FreeWheel SSP – a platform for premium video publishers to manage and sell their ad inventory – either directly or programmatically via 1:1 or curated packages.","length":528,"tagName":"p"},{"type":"text","content":"Lionsgate, one of the world's top standalone content companies, is a leader in curating IP-driven FAST channels that captivate audiences of all types. By tapping into the company’s robust catalogue of film franchises and TV series – including John Wick, The Hunger Games, Twilight, The Conners and Nash Bridges – the studio now operates over 40 channels globally that are helping shape the future of free streaming. This portfolio includes its flagship MovieSphere – the only FAST channel rated by Nielsen – and 50 Cent Action, a collaboration with cultural icon 50 Cent.","length":575,"tagName":"p"},{"type":"text","content":"Under the partnership, FreeWheel will facilitate unified decision making on advertising across Lionsgate branded U.S. FAST channels. According to a new FAST report by FreeWheel, 43% of viewers watch FAST[i] and 87% of FAST reach is incremental to traditional TV campaigns[ii], which is why 53% of advertisers plan to allocate budget to FAST in the next six months.[iii] The exclusive focus on FreeWheel enables Lionsgate to manage demand, grow revenue and scale premium video experiences across platforms.","length":505,"tagName":"p"},{"type":"text","content":""It was an easy decision to choose FreeWheel, a leader in the space, as our exclusive technology partner across our ad-supported FAST business," said Chase Brisbin, EVP of International SVOD Sales & Head of Global Channels at Lionsgate. "We believe in the power of a targeted pr...