Press release
LINDBLAD EXPEDITIONS AND NATIONAL GEOGRAPHIC DEBUT NEW CO-BRAND, NATIONAL GEOGRAPHIC-LINDBLAD EXPEDITIONS
New National Geographic-Lindblad Expeditions Brand Identity, Including New Logos and Website, to Begin Rollout Worldwide NEW YORK, Sept. 26, 2024 /PRNewswire/
About this update from Lindblad Expeditions Holdings Inc.
[{"type":"text","content":"New National Geographic-Lindblad Expeditions Brand Identity, Including New Logos and Website, to Begin Rollout Worldwide\nNEW YORK, Sept. 26, 2024 /PRNewswire/ -- For more than 20 years, the collaboration between Lindblad Expeditions and National Geographic has been synonymous with small-ship modern expedition cruising. Today, the two companies are taking their industry-defining relationship to the next level with the debut of a new name and refreshed co-branded identity, National Geographic-Lindblad Expeditions.\n\n \n \n \n \n \n \n\n \nThe launch of the new co-brand represents a significant milestone in the long-term extension and expansion of the strategic relationship between Lindblad Expeditions, National Geographic, and The Walt Disney Company. The move was made possible under the new 17-year agreement between the three innovative brands announced in November 2023, which granted Lindblad Expeditions global rights to the National Geographic brand for expedition cruises until at least 2040.\n\"With the launch of our new National Geographic-Lindblad Expeditions co-branded identity, we made the strategic decision to lead with the power and name recognition of National Geographic, bolstered by Lindblad Expeditions' rich heritage as the pioneers of modern expedition cruising,\" said Sven-Olof Lindblad, founder and CEO, Lindblad Expeditions. \"Together with National Geographic and The Walt Disney Company, we will be demonstrating the power of this new co-brand and improved name recognition, which will be vitally important as we expand our footprint in key growth markets around the world. We strongly believe that this updated co-brand will drive consumer intent, search efficiency and conversion, bringing more discerning travelers on board our growing fleet.\"\n\"National Geographic-Lindblad Expeditions embarked on an exciting future together more than 20 years ago, and I am proud to see that relationship and shared vision continue to expand through the launch of this co-brand,\" said Stephanie Young, President, Disney Vacation Club, Adventures & Expeditions and Disney Institute. \"Discovering the world with National Geographic and Lindblad Expeditions is one of the most educational and insightful ways to travel. The knowledgeable Naturalists and Expedition Leaders on board, state-of-the-art equipment and capability of these ships...