Limoneira Launches New App, Nature's Pharmacy, Educating Consumers on Using Food as Medicine

About this update from Limoneira Co

[{"type":"text","content":"\nThe free app launched at today’s PMA Fresh Summit and is part of Limoneira’s broader Take a Healthy Stand™ campaign \n\n SANTA PAULA, Calif.--(BUSINESS WIRE)--\n\nLimoneira Company (NASDAQ: LMNR), a leading agribusiness with prime agricultural land and operations, real estate and water rights in California, today announced the launch of a new consumer app called Nature's Pharmacy.\n\n\nMany consumers are quick to turn to the pharmacy or supplement aisle to aide or prevent common ailments, but Nature's Pharmacy shows consumers that much of what they need can easily, and inexpensively, be found in the produce aisle. The app helps consumers easily identify fruits and vegetables in grocery stores that can help solve healthcare issues they may be wrestling with.\n\n\n“At Limoniera, we know that good health and maintaining balance continues to be important to all of us, and that produce and citrus can be critical to this balance,” says Harold Edwards, President and CEO of Limoneria. “We understand that people are busy and looking for solutions that are easy to incorporate into their busy lives, and the Nature's Pharmacy app does just that. Limoneira is proud to be a leader in educating consumers about how to eat their way to optimum health naturally.”\n\n\nLimoneira cross-tabulated 55 health concerns including the need to increase good cholesterol, prevent cardiovascular disease or ease insomnia, as well as desired outcomes, including improving energy levels or reducing wrinkles, with 74 fruits and vegetables. All of these foods, which can be found in the produce section of most grocery stores, contain 12 essential vitamins and 11 essential minerals that address these concerns or help with desired outcomes. By selecting a concern or outcome, the app then generates foods in the produce aisle that can help consumers achieve their health goals.\n\n\nThe app is just one of several educational platforms to be launched as part of Limoneira’s new Take a Healthy Stand™ platform, which showcases the many ways that citrus and produce can play a role in helping to alleviate serious health issues as well as enhancing personal appearance and wellbeing. The foundation underpinning Limoneira's Take A Healthy Stand™ educational campaign is consumer-friendly messaging supported by research by the Institute of National Health and other objective orga...

More updates from Limoneira Co